Let’s understand SEO & Internet Marketing first.
What is SEO?
SEO: “Search Engine Optimization” is a methodology of attracting traffic with the use of different techniques & strategies from the natural, free and editorial listing on the search engine like Google, Yahoo, Bing, etc. In simple language, SEO makes sure that the website is easily accessible to search engines and bring maximum visitors to the website.
What is Internet Marketing?
Internet Marketing is the marketing of services and products using the internet. It is a highly cost effective way to reach the population worldwide. The main use of Internet Marketing is to communicate a company’s message, conduct researches, sell products or services or sell advertising space like banners etc. It is also done in many ways like Search engine marketing, email marketing, blog & article marketing, etc.
Now let’s see what is the difference between them:
- SEO is optimizing the page to be easily searched by the search engine whereas INTERNET MARKETING is marketing efforts done over the internet to drive traffic to an advertiser’s website.
- SEO is the technical side filled with links, page content and keyword whereas INTERNET MARKETING is more of the human aspect which looks after the business winning strategies.
- SEO is focused upon creating a place within the search engine while INTERNET MARKETING means focusing the website appearance across the web.
In the end, I should say the Business can only succeed in an online campaign, when equal focus is given to SEO as well as Internet Marketing.