Last week, Google released a new search wave when it rolled out Pigeon Update to its Google first algorithm at local search. Pigeon is the name they choose, the main purpose of this update is a local search and Columbidae (Pigeon) which tend to fly back home.
Pigeon update is focused towards creating more niche and useful for local search results, and allowing local search results to be user-friendly and functional as a traditional web search is. Users will able to see these changes when they will search specific for local information. This information will appear differently in a standard web search as well as on Google Maps.
Businesses may notice a significant increase or decrease in organic and search related traffic. As a business owner, they encourage to review your referral and lead traffic for any noticeable change.
The Pigeon update does more to gather information for Google’s Knowledge Graph as well as recognize similar keywords within a local search function. This algorithm update also does more to ensure that a company’s local listing is active and correct. Be sure to check for broken links, correct phone numbers, and spelling in your Google Local listing.
Additionally, the Pigeon update improves Google’s understanding of Geo-location, distance, and location ranking parameters. The new algorithm is the main focus of United States and US English queries and aims to provide a more useful and relevant experience for searchers seeking local results. What that means is if you’re in a dense city like New York and you search for a nearby Chinese food, you won’t find your first recommendation more than 10 blocks away as Google begins to understand that in areas like these, someone in SoHo rarely has any interest in the best Chinese food on the Upper East Side. Google is doing more to understand the local search at a neighborhood level and not just at a city-wide level.