Due to technological advancements and widespread reach of internet, we have different browsers with many screen sizes and resolutions. So here the traditional designs tend to look awry and can even refuse to load in some cases. So to help us out of such situations, concept of responsive design arrived and it is rapidly scattering its roots throughout the globe in all of the industry domains. In responsively designed applications, design elements such as columns and images are automatically adjusted, resized and moved according to the screen resolution. This technique allows optimum ergonomics in preserving the layout and the display of the information from the application. Dividing the responsive design application, can be complex – it’s is highly individual and repetitive.
Now the obvious question, why should I revamp my application to responsive design:
- Wider reach: Major chunk of population use mobiles, smartphones and tablets to access internet. So making your application design compatible with such design means wider reach to potential customers. Spending huge amount of money on mobile sites and redirecting users to device specific site (e.g. mobile) is a thing of past as responsive design means one site can be implemented across devices.
- Consolidated reporting: Responsive design removes redundancy by enabling a business to have a single application rather than having dozens of device specific application This results in consolidated reporting of analytics, conversion points, redirection to other sites etc
- Save resources: As responsive design enables us to have single application instead of a array of applications so we can direct all our resources to a single application This would result in quality application with quality content leading to satisfied customers.
The aim of the responsive design is to display the best user experience possible in any context. Whenever you think of redesigning any website, which is the right time to think about the alluring content work.
If you are looking for to harness the power of responsive design, feel free to contact us as we have desired expertise in this vertical.