Many people/companies have designed and developed a great website for their business but are unaware of SEO and SEO techniques. They are unaware how to use SEO for their business. They are unaware what SEO can do for their business. And if they are aware they don’t know what to do about it. So here are some effective SEO techniques.
“With the help of SEO techniques, your website/business will reach a different level.”
SEO stands for Search Engine Optimization. This is the process where you construct your web pages and implement some specific SEO techniques to help you rank high on search engine result pages which is known as SERPs. The more traffic you want, the more higher your rank should be on Google, Yahoo, Bing, etc.
On-page SEO refers to optimizing all the text and content on your website pages. In this technique basically content is edited in such a way that Search Engine find your webpage easily when a user is searching for your websites related topics.
Off-page SEO refers to the techniques used off the website for website optimization. This has no link with coding of the website. It is basically the popularity of the website.
Now lets see what are the good On-page SEO Techniques:
1. Page Titles
Page Title plays an important role in SEO for the website. Every page and posts should have its own unique title. The unique title is the main keyword for that page. This will result in, whenever a user will search that specific keyword in the search engine, your website or page will appear in the search list.
2. Meta Tags
Meta tags are snippets of the text which describe a page content. These are only mentioned in code, they does not appear on page. These are the relevant keywords of the content which are used for SEO.
3. Meta Description
Meta Description tags are not so important for rankings but is very important for gaining user click- through from SERPs. They are short paragraphs which advertise content. This help in determining whether the page contains the required information. The description should have direct relevance to the pages content. It should not be more than 150 characters.
4. Body Tags
During content formation, content should be divided into smaller sections or paragraphs. Different section can be provided different headings into form of Body tags i.e. H1, H2, H3, H4, etc. Tag H1 is used for page title and others as required. Search engines use these tags to identify the important keywords in the content. Keywords should be written under these body tags.
5. Friendly URLs
The search engine friendly URLs should be used for attracting better crawling. The URLs should be shorter, include keywords, no duplicate, avoid numbers and punctuation marks.
Images in the content bring interest of the reader and make the site more appealing. These images plays great role SEO. As all the images have titles attached to them, this will help website optimization. Keywords can be included in image titles.
7. Keyword Density
Use of relevant keywords throughout the content is very necessary. Though they should not be repeated excessively, this can also lead your website being banned from search engines. A balance is very important to be kept. The keyword density should be kept roughly 5%.
Good Off-page SEO Techniques:
Writing a blog for your website is one of the best method to promote your website. Visitors get a reason to come to your website again and again. Search engines also get attracted as they get new job post to update frequently which leads to higher rank in SERPs. To attract crawler the blog should include images, videos, etc which are unique.
2. Social Networking
Social Networking helps building up online reputation for your company or website. You need to create an account to the popular social networking websites like LinkedIn, Twitter, Facebook, Google+, etc and increase your networks. Here you can promote your website through posts, connecting new people, friends, etc. This process will help you gain more and more online reputation with good management.
3. Forum Marketing
There are 2 ways. One, create a forum or online discussion board and start discussions inviting other people to it. Two, you can find an existing forum related to your business and post your comments. Here you can include a link to your website within your signature which will help search engines to crawl your website. You should try to use “Do-Follow Forums”.
4. Social Bookmarking
Social Bookmarking is also a great method to promote your website. The content in these websites get updated very frequently. Search engines visit these type of website often. So submit your latest pages updates, blog post etc to the most popular bookmarking websites like Reddit, Digg, Delicious, StumbleUpon, etc. The content to be submitted should be properly handled. Depending upon how effectively you participate in this, increase your website traffic.
5. Search Engine Submission
Submit your website to the most popular search engines like Google, Yahoo, Bing, Alexa, etc. Here you can get listed for free and speed up the search engines find your website process.
6. Directory Submission
You should pay great attention on how to effectively select the relevant directories and category for submission. Submit your websites to the quality directories like Yahoo directory, One mission, etc. The results may be slow but good for sure. Paid listing is also available now. But try not to go for that.
7. Photo Sharing
You can share your website pictures publicly. Your friends and associates will see and comment on them, which in turn will help you drive traffic to your website. Good photo sharing websites are Flickr, Photo Bucket, Picasa, etc.
8. Video Promotion
Like photo sharing you can promote the videos on your website. Make them public in YouTube, etc. Hence people interested will follow the link to your website.
9. Local Listing
Promoting your business globally is quite difficult than promoting it in local market. Depending on your website’s content, you should list your website locally. This help search engines easily find out your website and get the content. Submit your website to Google local, Yahoo Local, Yellow pages, maps, etc. This will also help you to reach the targeted audience easily.
10. Article Submission
Writing articles related to your website and submitting them to the popular articles websites like Now Public, Buzzle, Go Articles, etc will help you directly to drive traffic to your website.
11. Answer & Questions
To increase your link popularity, participate in answering the question and asking few too related to your website, like in Yahoo Answers, Answers Bag, etc. You can place a link to your website in source section. This will help generate traffic to your website. But be careful of not spamming.
12. Business Reviews
Writing business reviews about others businesses or asking your associates to write a review of your business in the major business review websites will also help in promotion.
13. Classifieds Submission
Classifieds submission is also a good idea to advertise your website or products for free. Try out some major classifieds websites like Myspace, etc.
14. PPC Ad Campaign
If you can or want to pay to drive more traffic towards your website, you should go for a PPC ad campaign with your targeted keywords. You can do this on Google, Yahoo, Bing, etc.
“Search Engines will follow you, if your website & SEO techniques are out of box.”
Be careful while implementing these SEO techniques and strategies. Avoid spams and use SEO in a planned manner.