{"id":15953,"date":"2020-02-28T16:52:54","date_gmt":"2020-02-28T09:52:54","guid":{"rendered":"https:\/\/amonous.com\/?p=15953"},"modified":"2020-02-28T16:52:54","modified_gmt":"2020-02-28T09:52:54","slug":"digital-marketing-len-ngoi-trong-thoi-dai-4-0","status":"publish","type":"post","link":"https:\/\/amonous.com\/en\/digital-marketing-len-ngoi-trong-thoi-dai-4-0\/","title":{"rendered":"Digital Marketing l\u00ean ng\u00f4i trong th\u1eddi \u0111\u1ea1i 4.0"},"content":{"rendered":"

Xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m b\u1eb1ng Marketing s\u1ed1 d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, nh\u01b0ng ngu\u1ed3n nh\u00e2n l\u1ef1c v\u1ec1 l\u0129nh v\u1ef1c n\u00e0y v\u1eabn c\u00f2n h\u1ea1n ch\u1ebf. N\u1ebfu h\u1ecdc Digital Marketing, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m r\u1ed9ng m\u1edf.<\/em><\/p>\n

T\u1ea1i sao Digital Marketing l\u1ea1i tr\u1edf th\u00e0nh xu h\u01b0\u1edbng?<\/strong><\/h2>\n

N\u1eeda \u0111\u1ea7u n\u0103m 2018, th\u1ecb tr\u01b0\u1eddng Digital Marketing c\u1ee7a Vi\u1ec7t Nam c\u00f3 nhi\u1ec1u chuy\u1ec3n bi\u1ebfn l\u1edbn, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u00e1 tr\u00ecnh kinh doanh c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u0111ang \u0111i theo h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

D\u00e2n s\u1ed1 Vi\u1ec7t Nam kho\u1ea3ng 92 tri\u1ec7u ng\u01b0\u1eddi, trong \u0111\u00f3 c\u00f3 \u0111\u1ebfn 67% ng\u01b0\u1eddi d\u00e2n d\u00f9ng Internet, 73% d\u00e2n s\u1ed1 s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng. B\u00ean c\u1ea1nh \u0111\u00f3, n\u01b0\u1edbc ta c\u00f3 t\u1ef7 l\u1ec7 tham gia m\u1ea1ng x\u00e3 h\u1ed9i cao, l\u00ean \u0111\u1ebfn kho\u1ea3ng 50 tri\u1ec7u ng\u01b0\u1eddi. Th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e2m l\u00fd c\u1ee7a \u0111\u1ea1i \u0111a s\u1ed1 b\u1ed9 ph\u1eadn kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p \u0111ua nhau qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng Digital Marketing kh\u00e1c nhau, \u0111\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

V\u1eady, gi\u1eefa Digital Marketing v\u00e0 Marketing truy\u1ec1n th\u1ed1ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t g\u00ec khi\u1ebfn doanh nghi\u1ec7p \u0111\u1ed5 x\u00f4 ch\u1ea1y theo?<\/p>\n\n\n\n\n\n\n\n\n\n\n
\u0110\u1eb7c \u0111i\u1ec3m<\/em><\/strong><\/td>\nMarketing truy\u1ec1n th\u1ed1ng<\/em><\/strong><\/td>\nDigital Marketing<\/em><\/strong><\/td>\n<\/tr>\n
Chi ph\u00ed<\/em><\/td>\n\n

Chi ph\u00ed cao, nhi\u1ec1u v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c d\u1eabn \u0111\u1ebfn vi\u1ec7c kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c chi ph\u00ed<\/p>\n<\/td>\n

\n

Chi ph\u00ed th\u1ea5p, ng\u01b0\u1eddi l\u00e0m Marketing c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c chi ph\u00ed qu\u1ea3ng c\u00e1o<\/p>\n<\/td>\n<\/tr>\n

Duration<\/em><\/td>\n\n

Gi\u1edbi h\u1ea1n v\u1ec1 th\u1eddi gian v\u00e0 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd<\/p>\n<\/td>\n

C\u00f3 th\u1ec3 c\u1eadp nh\u1eadt th\u00f4ng tin nhanh ch\u00f3ng m\u1ecdi l\u00fac m\u1ecdi n\u01a1i<\/td>\n<\/tr>\n
Kh\u00f4ng gian<\/em><\/td>\nB\u1ecb gi\u1edbi h\u1ea1n v\u1ec1 kh\u00f4ng gian<\/td>\nKh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n v\u1ec1 kh\u00f4ng gian<\/td>\n<\/tr>\n
Ph\u01b0\u01a1ng th\u1ee9c<\/em><\/td>\nTi\u1ebfp th\u1ecb tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin \u0111\u1ea1i ch\u00fang<\/td>\nKh\u00f4ng ph\u1ee5 thu\u1ed9c qu\u00e1 nhi\u1ec1u v\u1ec1 truy\u1ec1n th\u00f4ng, s\u1eed d\u1ee5ng internet tr\u00ean thi\u1ebft b\u1ecb s\u1ed1<\/td>\n<\/tr>\n
Kh\u00e1ch h\u00e0ng<\/em><\/td>\nKh\u00f3 ph\u00e2n chia nh\u00f3m kh\u00e1ch h\u00e0ng<\/td>\nD\u1ec5 d\u00e0ng chia nh\u00f3m kh\u00e1ch h\u00e0ng v\u00e0 t\u00ecm \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/td>\n<\/tr>\n
Ph\u1ea3n h\u1ed3i<\/em><\/td>\nM\u1ea5t m\u1ed9t kho\u1ea3ng th\u1eddi gian \u0111\u1ec3 kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p li\u00ean h\u1ec7 v\u1edbi nhau<\/td>\nKh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ph\u1ea3n h\u1ed3i th\u00f4ng tin ngay l\u1eadp t\u1ee9c<\/td>\n<\/tr>\n
L\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/em><\/td>\nKh\u00f3 t\u1ea1o \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/td>\nTh\u00f4ng tin kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef t\u1ef1 \u0111\u1ed9ng<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Tr\u01b0\u1edbc kia, khi ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, c\u00e1c doanh nghi\u1ec7p ph\u1ea3i t\u1ed1n kh\u00e1 nhi\u1ec1u chi ph\u00ed qu\u1ea3ng c\u00e1o th\u00ec m\u1edbi nh\u1eadn \u0111\u01b0\u1ee3c hi\u1ec7u \u1ee9ng cao t\u1eeb c\u1ed9ng \u0111\u1ed3ng. M\u1eb7t kh\u00e1c, \u0111\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p nh\u1ecf kh\u00f4ng c\u00f3 nhi\u1ec1u v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o Marketing, vi\u1ec7c ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1eadt s\u1ef1 r\u1ea5t kh\u00f3 kh\u0103n.<\/p>\n

T\u1eeb khi l\u0129nh v\u1ef1c Marketing s\u1ed1 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u1edbi m\u1ee9c chi ph\u00ed th\u1ea5p h\u01a1n r\u1ea5t nhi\u1ec1u. B\u00ean c\u1ea1nh \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u0169ng ch\u1ee7 \u0111\u1ed9ng t\u00ecm hi\u1ec3u v\u1ec1 doanh nghi\u1ec7p v\u00e0 ti\u1ebfn h\u00e0nh th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng mua b\u00e1n.<\/p>\n

Tuy nhi\u00ean, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Digital Marketing kh\u00f4ng nh\u1eb1m m\u1ee5c \u0111\u00edch l\u00e0m Marketing truy\u1ec1n th\u1ed1ng bi\u1ebfn m\u1ea5t trong th\u1ecb tr\u01b0\u1eddng m\u00e0 gi\u00fap ng\u01b0\u1eddi l\u00e0m Marketing c\u00f3 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn khi ti\u1ebfn h\u00e0nh c\u00e1c chi\u1ebfn d\u1ecbch Marketing cho doanh nghi\u1ec7p.<\/p>\n

4 l\u1ee3i \u00edch l\u1edbn nh\u1ea5t khi b\u1ea1n h\u1ecdc Digital Marketing<\/strong><\/h2>\n