{"id":16512,"date":"2020-06-09T19:22:00","date_gmt":"2020-06-09T12:22:00","guid":{"rendered":"https:\/\/amonous.com\/?p=16512"},"modified":"2020-06-09T19:22:00","modified_gmt":"2020-06-09T12:22:00","slug":"5-kien-thuc-digital-marketing-co-ban-ma-ban-can-biet-trong-kinh-doanh","status":"publish","type":"post","link":"https:\/\/amonous.com\/en\/5-kien-thuc-digital-marketing-co-ban-ma-ban-can-biet-trong-kinh-doanh\/","title":{"rendered":"5 Ki\u1ebfn th\u1ee9c Digital Marketing c\u01a1 b\u1ea3n m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft trong kinh doanh"},"content":{"rendered":"

Digital Marketing<\/strong><\/a> \u0111ang l\u00e0 thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e1c ch\u1ee7 doanh nghi\u1ec7p \u00e1p d\u1ee5ng trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. Digital Marketing hay c\u00f2n g\u1ecdi l\u00e0 ti\u1ebfp th\u1ecb k\u0129 thu\u1eadt s\u1ed1. \u0110\u00e2y\u00a0 c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 cho s\u1ea3n ph\u1ea9m\/ th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c kh\u00e1ch h\u00e0ng, k\u00edch th\u00edch h\u00e0nh vi mua h\u00e0ng c\u1ee7a h\u1ecd. N\u00f3i d\u1ec5 hi\u1ec3u, Digital Marketing l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng m\u1ed9t ho\u1eb7c nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n k\u0129 thu\u1eadt s\u1ed1 tr\u00ean Internet.<\/em><\/p>\n

Tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c v\u00e0o kinh doanh online. \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t b\u1ea1n c\u1ea7n trang b\u1ecb ki\u1ebfn th\u1ee9c v\u1ec1 Digital Media v\u00e0 c\u00e1ch t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3:<\/p>\n

1. Thi\u1ebft k\u1ebf website<\/strong><\/span><\/h2>\n

Trang web l\u00e0 m\u1ed9t ph\u1ea7n r\u1ea5t quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh online v\u00e0 c\u00f3 th\u1ec3 hi\u1ec3u website nh\u01b0 b\u1ed9 m\u1eb7t c\u1ee7a c\u1ea3 doanh nghi\u1ec7p. T\u1eeb c\u1ea5u tr\u00fac, m\u00e0u s\u1eafc, thi\u1ebft k\u1ebf cho \u0111\u1ebfn b\u1ed1 c\u1ee5c, n\u1ed9i dung \u0111\u1ec1u t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1ea3m nh\u1eadn kh\u00e1ch h\u00e0ng v\u1ec1 doanh nghi\u1ec7p b\u1ea1n.\u00a0Website ph\u1ea3i ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c phong c\u00e1ch v\u00e0 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

2. Qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/strong><\/span><\/h2>\n

Qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n mu\u1ed1n n\u1eafm v\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, h\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n

M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf ch\u00ednh c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c k\u00eanh x\u00e3 h\u1ed9i nh\u01b0 Facebook, Twitter, Instagram, Pinterest, LinkedIn, v.v. l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.\u00a0 Theo nghi\u00ean c\u1ee9u c\u1ee7a Hubspot, 92% ch\u1ee7 doanh nghi\u1ec7p v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb n\u00f3i r\u1eb1ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi k\u1ebft qu\u1ea3 kinh doanh c\u1ee7a h\u1ecd.<\/p>\n

3. T\u1ed1i \u01b0u tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO)<\/strong><\/span><\/h2>\n

Sau khi t\u1ea1o xong m\u1ed9t trang web ho\u00e0n ch\u1ec9nh. B\u00e2y gi\u1edd vi\u1ec7c ti\u1ebfp theo b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u00ecm th\u1ea5y b\u1ea1n. M\u1ed9t trong nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 Digital Marketing \u0111\u00f3 l\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO).\u00a0Theo nghi\u00ean c\u1ee9u c\u1ee7a Hubspot , 81% ng\u01b0\u1eddi mua s\u1eafm s\u1ebd t\u00ecm ki\u1ebfm th\u00f4ng tin m\u00f3n h\u00e0ng mu\u1ed1n mua; tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

Khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 th\u00ec r\u1ea5t c\u00f3 th\u1ec3 h\u1ecd s\u1ebd t\u00ecm ki\u1ebfm tr\u00ean Google tr\u01b0\u1edbc. \u0110\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y trong s\u1ed1 h\u00e0ng tri\u1ec7u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, trang web c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (Google, Bing, v.v.).\u00a0T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO) \u0111\u1ea3m b\u1ea3o website c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u1ea7u ti\u00ean; khi n\u00e0o ai \u0111\u00f3 nh\u1eadp t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0o thanh t\u00ecm ki\u1ebfm.<\/p>\n

4. Content Marketing<\/strong><\/span><\/h2>\n

Khi n\u00f3i \u0111\u1ebfn nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 Digital Marketing, m\u1ed9t trong nh\u1eefng th\u1ee9 kh\u00f4ng th\u1ec3 thi\u1ebfu l\u00e0 Content Marketing. Content Marketing l\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o v\u00e0 chia s\u1ebb n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 li\u00ean quan \u0111\u1ec3 l\u00f4i k\u00e9o v\u00e0 duy tr\u00ec \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 cu\u1ed1i c\u00f9ng d\u1eabn kh\u00e1ch h\u00e0ng \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u c\u00e1ch t\u1ed1t nh\u1ea5t t\u1ea1o m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch cung c\u1ea5p cho h\u1ecd n\u1ed9i dung c\u00f3 li\u00ean quan, ch\u1ea5t l\u01b0\u1ee3ng cao. V\u00ec v\u1eady, khi kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3, h\u1ecd \u0111\u00e3 trung th\u00e0nh v\u1edbi b\u1ea1n.<\/p>\n

5. Email Marketing<\/strong><\/span><\/h2>\n

Email Marketing l\u00e0 1 trong ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 digital marketing. Hi\u1ec7n nay, 82% doanh nghi\u1ec7p B2B v\u00e0 B2C s\u1eed d\u1ee5ng email marketing. B\u1edfi v\u00ec: V\u1edbi m\u1ed7i 1$ chi ti\u00eau cho ti\u1ebfp th\u1ecb qua email marketing s\u1ebd t\u1ea1o trung b\u00ecnh 38$. Tr\u00ean 34% ng\u01b0\u1eddi d\u00e2n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111\u1ec1u s\u1eed d\u1ee5ng email. \u0110\u00f3 l\u00e0 l\u00fd do Email Marketing \u0111ang d\u1ea7n tr\u1edf n\u00ean c\u1ea1nh tranh h\u01a1n, m\u1ed9t trong nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 Digital Marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn g\u1ea7n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

See more<\/span><\/h2>\n
\n

\u0110\u00e0o t\u1ea1o Digital Marketing 4.0<\/a><\/p>\n\n

\n\n\t\t\n
    \n\t\t\t <\/ul>\n <\/div>","protected":false},"excerpt":{"rendered":"

    Digital Marketing \u0111ang l\u00e0 thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e1c ch\u1ee7 doanh nghi\u1ec7p \u00e1p d\u1ee5ng trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. Digital Marketing hay c\u00f2n g\u1ecdi l\u00e0 ti\u1ebfp th\u1ecb k\u0129 thu\u1eadt s\u1ed1. \u0110\u00e2y\u00a0 c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 cho s\u1ea3n ph\u1ea9m\/ th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c kh\u00e1ch h\u00e0ng, k\u00edch […]<\/p>","protected":false},"author":25,"featured_media":16513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[48,64,68,69],"tags":[182,184,295],"class_list":["post-16512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dao-tao","category-sinh-vien","category-tin-tuc","category-tin-tuc-chung","tag-digital-marketing","tag-digital-marketing-tai-hue","tag-hoc-digital-marketing"],"_links":{"self":[{"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/posts\/16512"}],"collection":[{"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/comments?post=16512"}],"version-history":[{"count":0,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/posts\/16512\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/media\/16513"}],"wp:attachment":[{"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/media?parent=16512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/categories?post=16512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/tags?post=16512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}