{"id":16590,"date":"2020-06-27T19:27:32","date_gmt":"2020-06-27T12:27:32","guid":{"rendered":"https:\/\/amonous.com\/?p=16590"},"modified":"2020-06-27T19:27:32","modified_gmt":"2020-06-27T12:27:32","slug":"cac-buoc-de-co-mot-chien-luoc-digital-marketing-hoan-hao","status":"publish","type":"post","link":"https:\/\/amonous.com\/en\/cac-buoc-de-co-mot-chien-luoc-digital-marketing-hoan-hao\/","title":{"rendered":"C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing ho\u00e0n h\u1ea3o"},"content":{"rendered":"<p style=\"text-align: justify;\"><em><a href=\"https:\/\/amonous.com\/en\/dao-tao\/digital-marketing-4-0\/\"><strong>Digital Marketing<\/strong><\/a> l\u00e0 c\u1ee5m t\u1eeb d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong m\u1ea3ng ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m. V\u00e0 \u0111\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 h\u1eefu \u00edch b\u1eadc nh\u1ea5t \u0111\u1ec3 r\u00fat ng\u1eafn kho\u1ea3ng c\u00e1ch gi\u1eefa nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 kh\u00e1ch h\u00e0ng, t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u01b0\u1ee3ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m. V\u1eady l\u00e0m sao \u0111\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Digital Marketing ho\u00e0n h\u1ea3o? C\u00e2u tr\u1ea3 l\u1eddi s\u1ebd \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/em><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-size: 26px;\"><strong><em><u>B\u01b0\u1edbc 1:<\/u><\/em><\/strong> X\u00e2y d\u1ef1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span><\/h2>\n<p style=\"text-align: justify;\">\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 th\u00e0nh c\u00f4ng trong vi\u1ec7c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, d\u00f9 online hay offline, y\u1ebfu t\u1ed1 kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean v\u00e0 ti\u00ean quy\u1ebft \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn k\u1ebft qu\u1ea3. B\u1ea1n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng, th\u00f4ng tin v\u1ec1 doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u1ebfn t\u1eadn tay c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng li\u00ean quan. B\u1ea1n c\u00f2n ph\u1ea3i n\u1eafm v\u1eefng \u0111\u01b0\u1ee3c th\u00f4ng tin kh\u00e1ch h\u00e0ng nh\u01b0: \u0111\u1ed9 tu\u1ed5i, m\u1ee9c thu nh\u1eadp, s\u1ee9c mua th\u1ef1c t\u1ebf, th\u00f3i quen &amp; s\u1edf th\u00edch mua h\u00e0ng,\u2026 th\u00f4ng qua nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, bi\u1ec3u m\u1eabu tr\u1ef1c tuy\u1ebfn,\u2026<\/p>\n<p style=\"text-align: justify;\">H\u00e3y t\u00ecm hi\u1ec3u k\u1ef9 c\u00e0ng v\u00e0 l\u01b0u tr\u1eef, s\u1eafp x\u1ebfp nh\u1eefng th\u00f4ng tin h\u1ee3p l\u00fd \u0111\u1ec3 l\u1ea5y \u0111\u00f3 l\u00e0m n\u1ec1n t\u1ea3ng trong chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n!<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-size: 26px;\"><strong><em><u>B\u01b0\u1edbc 2:<\/u> <\/em><\/strong>\u00a0X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/span><\/h2>\n<p style=\"text-align: justify;\">Tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o c\u00f4ng vi\u1ec7c, b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau m\u00ecnh mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 g\u00ec v\u00e0 trong chi\u1ebfn l\u01b0\u1ee3c Digital Marketing c\u0169ng v\u1eady. M\u1ee5c ti\u00eau <strong><a href=\"https:\/\/amonous.com\/en\/dao-tao\/digital-marketing-4-0\/\">Digital Marketing<\/a><\/strong> lu\u00f4n ph\u1ea3i g\u1eafn v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. V\u00ed d\u1ee5 nh\u01b0, n\u1ebfu m\u1ee5c ti\u00eau doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 gia t\u0103ng doanh thu tr\u1ef1c tuy\u1ebfn, m\u1ee5c ti\u00eau cho chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 t\u0103ng th\u00eam 50% kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng so v\u1edbi n\u0103m ngo\u00e1i. C\u0169ng c\u00f3 th\u1ec3 m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p b\u1ea1n \u0111\u1eb7t ra l\u00e0\u00a0d\u1eabn \u0111\u1ea7u th\u1ecb ph\u1ea7n. B\u1ea1n c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c l\u00e0m \u0111\u1ea7u l\u00e1i gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u1ebfn nh\u1eefng kh\u00e1c m\u1edbi v\u00e0 thu h\u00fat h\u1ecd v\u00e0o h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a b\u1ea1n. M\u1ed7i m\u1ee5c ti\u00eau s\u1ebd c\u00f3 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c hi\u1ec7n kh\u00e1c nhau, v\u00ec th\u1ebf h\u00e3y x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau nh\u00e9.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-16513 aligncenter\" src=\"https:\/\/amonous.com\/wp-content\/uploads\/2020\/06\/DigitalMarketing-1-1024x673.jpg\" alt=\"\" width=\"640\" height=\"421\" \/><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-size: 26px;\"><strong><em><u>B\u01b0\u1edbc 3:<\/u><\/em><\/strong> Hi\u1ec3u v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a nh\u1eefng k\u00eanh Digital Marketing<\/span><\/h2>\n<p style=\"text-align: justify;\">V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a Internet, c\u00f3 r\u1ea5t nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n Digital Marketing hi\u1ec7u qu\u1ea3: m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c trang web, blog,\u2026 Nh\u01b0ng li\u1ec7u b\u1ea1n c\u00f3 hi\u1ec3u v\u00e0 bi\u1ebft c\u00e1ch v\u1eadn d\u1ee5ng h\u1ee3p l\u00fd ch\u00fang hay kh\u00f4ng?\u00a0 Khi m\u00e0 xem x\u00e9t c\u00e1c k\u00eanh digital marketing c\u1ee7a b\u1ea1n hay ngu\u1ed3n t\u00e0i s\u1ea3n \u0111\u1ec3 k\u1ebft h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh, b\u1ea1n n\u00ean xem x\u00e9t ch\u00fang tr\u00ean m\u1ed9t b\u1ee9c tranh l\u1edbn h\u01a1n \u0111\u1ec3 tr\u00e1nh b\u1ecb cho\u00e1ng ng\u1ee3p. Nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng s\u1edf h\u1eefu, ki\u1ebfm \u0111\u01b0\u1ee3c, tr\u1ea3 ti\u1ec1n gi\u00fap ph\u00e2n lo\u1ea1i c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n, t\u1ea3i s\u1ea3n ho\u1eb7c k\u00eanh m\u00e0 b\u1ea1n \u0111ang s\u1eed d\u1ee5ng:<\/p>\n<ul style=\"text-align: justify;\">\n<li><em>Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng s\u1edf h\u1eefu<\/em><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">L\u00e0 nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u00e0 b\u1ea1n c\u00f3 quy\u1ec1n \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t: website, m\u1ea1ng x\u00e3 h\u1ed9i, blog,\u2026\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m n\u1ed9i dung ngo\u00e0i trang web m\u00e0 b\u1ea1n s\u1edf\u00a0 h\u1eefu nh\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef tr\u00ean trang web c\u1ee7a b\u1ea1n. T\u1ea1i \u0111\u00e2y, b\u1ea1n c\u00f3 quy\u1ec1n l\u00e0m ch\u1ee7 vi\u1ec7c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u00e0 kh\u00f4ng t\u1ed1n chi ph\u00ed.<\/p>\n<ul>\n<li style=\"text-align: justify;\"><em>Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ki\u1ebfm \u0111\u01b0\u1ee3c<\/em><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ki\u1ebfm \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng h\u00ecnh th\u1ee9c th\u00f4ng qua truy\u1ec1n mi\u1ec7ng, tr\u00edch d\u1eabn. B\u1ea1n c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng n\u00e0y b\u1eb1ng c\u00e1ch nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ec1\u00a0 c\u1eadp tr\u00ean b\u00e1o ch\u00ed, \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c b\u1edfi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c, \u0111\u01b0\u1ee3c chia s\u1ebb l\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i,\u2026<\/p>\n<ul>\n<li style=\"text-align: justify;\"><em>Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng tr\u1ea3 ti\u1ec1n<\/em><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Tr\u00e1i ng\u01b0\u1ee3c v\u1edbi ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng s\u1edf h\u1eefu, \u0111\u1ec3 hi\u1ec3n th\u1ecb v\u00e0 ho\u1ea1t \u0111\u1ed9ng nh\u1eefng k\u00eanh truy\u1ec1n th\u00f4ng tr\u1ea3 ti\u1ec1n n\u00e0y, b\u1ea1n ph\u1ea3i t\u1ed1n ra m\u1ed9t kho\u1ea3n chi ph\u00ed l\u1edbn \u0111\u1ec3 tr\u1ea3. Tuy nhi\u00ean, hi\u1ec7u q\u1ee7a c\u1ee7a ch\u00fang kh\u00e1 cao, \u0111\u1eb7c bi\u1ec7t trong vi\u1ec7c t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-size: 26px;\"><strong><em><u>B\u01b0\u1edbc 4:<\/u><\/em><\/strong> Th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch Marketing l\u1ea1i (Remarketing)<\/span><\/h2>\n<p style=\"text-align: justify;\">Kh\u00f4ng ph\u1ea3i kh\u00e1ch h\u00e0ng n\u00e0o c\u0169ng s\u1ebd ch\u00fa \u00fd v\u00e0 mua h\u00e0ng ngay l\u1ea7n marketing \u0111\u1ea7u ti\u00ean nh\u01b0ng n\u1ebfu ch\u00fang ta th\u1ef1c hi\u1ec7n Marketing truy\u1ec1n th\u1ed1ng th\u00ec ph\u1ea3i b\u1ecf m\u1ed9t chi ph\u00ed l\u1edbn \u0111\u1ec3 marketing offline th\u01b0\u1eddng xuy\u00ean. Ch\u00ednh v\u00ec th\u1ebf, <a href=\"https:\/\/amonous.com\/en\/dao-tao\/digital-marketing-4-0\/\"><strong>Digital marketing<\/strong><\/a> s\u1ebd c\u1ea3i thi\u1ec7n \u0111i\u1ec1u n\u00e0y. Vi\u1ec7c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean, t\u0103ng t\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n s\u1ebd t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n c\u0169ng nh\u01b0 thu h\u00fat kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m, \u0111\u1ec3 t\u1eeb \u0111\u00f3 t\u00ean doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 c\u00e1i t\u00ean \u0111\u1ea7u ti\u00ean hi\u1ec7n ra khi kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u mua s\u1ea3n ph\u1ea9m.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-size: 26px;\"><strong><em><u>B\u01b0\u1edbc 5:<\/u><\/em><\/strong>\u00a0 \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/span><\/h2>\n<p style=\"text-align: justify;\">\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch, b\u1ea1n c\u00f3 th\u1ec3 chia nh\u1ecf ra th\u00e0nh t\u1eebng y\u1ebfu t\u1ed1 nh\u01b0: s\u1ed1 m\u1eabu v\u1ec1 th\u1ef1c t\u1ebf, k\u1ebft qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i, th\u1ee9 h\u1ea1ng tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, l\u01b0\u1ee3ng follow tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i,\u2026 C\u00f4ng vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 t\u01b0\u1edfng nh\u01b0 v\u00f4 \u00edch nh\u01b0ng \u0111\u00f3 s\u1ebd l\u00e0 s\u1ef1 \u0111\u00e1nh gi\u00e1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Digital Marketing c\u1ee7a b\u1ea1n v\u00e0 t\u1eeb \u0111\u00f3 r\u00fat ra nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p th\u00edch h\u1ee3p \u0111\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Difgital Marketing ho\u00e0n h\u1ea3o h\u01a1n.<\/p>\n<h2><span style=\"font-size: 26px;\">See more<\/span><\/h2>\n<hr \/>\n<p><a href=\"https:\/\/amonous.com\/en\/dao-tao\/digital-marketing-nganh-hoc-xuat-phat-tu-thuc-tien\/\">Digital Marketing l\u00e0 g\u00ec ?<\/a><\/p>\n<p><a href=\"https:\/\/amonous.com\/en\/tin-tuc\/5-kien-thuc-digital-marketing-co-ban-ma-ban-can-biet-trong-kinh-doanh\/\">5 ki\u1ebfn th\u1ee9c Digital Marketing c\u01a1 b\u1ea3n nh\u1ea5t trong kinh doanh m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft<\/a><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>Digital Marketing l\u00e0 c\u1ee5m t\u1eeb d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong m\u1ea3ng ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m. V\u00e0 \u0111\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 h\u1eefu \u00edch b\u1eadc nh\u1ea5t \u0111\u1ec3 r\u00fat ng\u1eafn kho\u1ea3ng c\u00e1ch gi\u1eefa nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 kh\u00e1ch h\u00e0ng, t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u01b0\u1ee3ng ti\u00eau th\u1ee5 s\u1ea3n [&hellip;]<\/p>","protected":false},"author":25,"featured_media":16591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[48,64,66],"tags":[110,295,297,832],"class_list":["post-16590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dao-tao","category-sinh-vien","category-tuyen-sinh","tag-chien-luoc-marketing","tag-hoc-digital-marketing","tag-hoc-digital-marketing-o-hue","tag-xay-dung-chieng-luoc-marketing-hoan-hao"],"_links":{"self":[{"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/posts\/16590"}],"collection":[{"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/comments?post=16590"}],"version-history":[{"count":0,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/posts\/16590\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/media\/16591"}],"wp:attachment":[{"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/media?parent=16590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/categories?post=16590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/tags?post=16590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}