{"id":16616,"date":"2020-07-08T20:47:05","date_gmt":"2020-07-08T13:47:05","guid":{"rendered":"https:\/\/amonous.com\/?p=16616"},"modified":"2020-07-08T20:47:05","modified_gmt":"2020-07-08T13:47:05","slug":"phan-biet-giua-digital-marketing-va-online-marketing","status":"publish","type":"post","link":"https:\/\/amonous.com\/en\/phan-biet-giua-digital-marketing-va-online-marketing\/","title":{"rendered":"Ph\u00e2n bi\u1ec7t gi\u1eefa Digital Marketing v\u00e0 Online Marketing"},"content":{"rendered":"
Digital Marketing<\/strong><\/a> \u0111\u00e3 v\u00e0 \u0111ang d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u1edbi ng\u00e0nh c\u00f4ng nghi\u1ec7p ti\u1ebfp th\u1ecb n\u00f3i ri\u00eang v\u00e0 c\u00f4ng ch\u00fang n\u00f3i chung. Ch\u00ednh v\u00ec th\u1ebf m\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng nh\u1ea7m l\u1eabn gi\u1eefa hai kh\u00e1i ni\u1ec7m Digital Marketing v\u00e0 Online Marketing. V\u1eady \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa hai kh\u00e1i ni\u1ec7m tr\u00ean l\u00e0 g\u00ec? B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y xin chia s\u1ebb m\u1ed9t v\u00e0i \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u01a1 b\u1ea3n \u0111\u1ec3 ph\u00e2n bi\u1ec7t Digital Marketing v\u00e0 Online Marketing.<\/em><\/p>\n Khi nh\u1eafc \u0111\u1ebfn Digital Marketing<\/a><\/strong> th\u00ec \u0111\u1ec1u \u0111ang nh\u1eafc \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 qu\u1ea3ng b\u00e1, x\u00e2y d\u1ef1ng, truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p t\u1eeb doanh nghi\u1ec7p t\u1edbi ng\u01b0\u1eddi d\u00f9ng. C\u00f3 th\u1ec3 n\u00f3i, Digital marketing kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n trong vi\u1ec7c c\u00f3 s\u1eed d\u1ee5ng Internet hay kh\u00f4ng m\u00e0 n\u00f3 bao qu\u00e1t r\u1ea5t nhi\u1ec1u k\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb kh\u00e1c nhau. M\u1ecdi ho\u1ea1t \u0111\u1ed9ng d\u01b0\u1edbi n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 th\u00ec \u0111\u1ec1u \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Digital Marketing (Email, E-book, Game, Content, Video, Qu\u1ea3ng c\u00e1o TV, Digital OOH,\u2026).<\/p>\n \u0110\u1eb7c \u0111i\u1ec3m d\u1ec5 nh\u1eadn bi\u1ebft nh\u1ea5t c\u1ee7a Online Marketing l\u00e0 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng c\u00f3 k\u1ebft n\u1ed1i Internet. M\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c Online Marketing c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng k\u1ec3 \u0111\u1ebfn nh\u01b0: Website,\u00a0Social Media<\/strong>, SEO, Display Ads,\u2026<\/p>\n <\/p>\n Theo nh\u01b0 \u0111\u1ecbnh ngh\u0129a \u0111\u00e3 n\u00eau ra \u1edf ph\u00eda tr\u00ean, Online Marketing (ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn) c\u00f3 ngh\u0129a l\u00e0 s\u1eed d\u1ee5ng m\u1ea1ng l\u01b0\u1edbi Internet \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, c\u00f2n Digital Marketing (ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1) l\u00e0 s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n thu\u1ed9c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 ti\u1ebfn h\u00e0ng c\u00e1c d\u1ee3t qu\u1ea3ng b\u00e1, truy\u1ec1n th\u00f4ng, Ch\u00ednh v\u00ec v\u1eady, Digital Marketing l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef r\u1ed9ng h\u01a1n v\u00e0 mang t\u00ednh kh\u00e1i qu\u00e1t cao h\u01a1n, v\u00e0 bao g\u1ed3m c\u1ea3 Online Marketing.<\/p>\n Online Marketing kh\u00f4ng th\u1ec3 t\u1ed3n t\u00e0i n\u1ebfu thi\u1ebfu Internet. M\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u00f3: qu\u1ea3ng c\u00e1o, tuy\u00ean truy\u1ec1n s\u1ea3n ph\u1ea9m, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec1u ph\u1ea3i ho\u1ea1t \u0111\u1ed9ng d\u1ef1a v\u00e0o n\u1ec1n t\u1ea3ng c\u1ee7a Internet. Ng\u01b0\u1ee3c l\u1ea1i ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn, ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 v\u1eabn c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c khi kh\u00f4ng c\u00f3 Internet. Digital Marketing c\u00f3 th\u1ec3 giao l\u01b0u, t\u01b0\u01a1ng t\u00e1c, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c m\u00e0 kh\u00f4ng ch\u1ecbu \u1ea3nh h\u01b0\u1edfng c\u1ee7a Internet.<\/p>\n V\u00ec Digital Marketing bao h\u00e0m c\u1ea3 Online Marketing n\u00ean h\u00ecnh th\u00e1i c\u1ee7a ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u0169ng s\u1ebd \u0111a d\u1ea1ng v\u00e0 bi\u1ebfn \u1ea3o, thu h\u00fat h\u01a1n. Online Marketing ch\u1ee7 y\u1ebfu ph\u1ee5 thu\u1ed9c v\u00e0o website v\u00e0 banner, nh\u01b0ng Digital Marketing<\/strong><\/a> th\u00ec \u0111a d\u1ea1ng h\u01a1n: tivi, \u0111\u00e0i, b\u00e1o ch\u00ed,\u2026.<\/p>\n Hi\u1ec7n nay trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 ph\u00e1t tri\u1ec3n th\u00ec b\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o c\u0169ng mu\u1ed1n th\u1ef1c hi\u1ec7n m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1. Tuy nhi\u00ean th\u00ec doanh nghi\u1ec7p c\u1ea7n l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 t\u00ecm ra v\u1ea5n \u0111\u1ec1 \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u1ec3 truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, l\u0129nh v\u1ef1c m\u00ecnh ho\u1ea1t \u0111\u1ed9ng, ng\u00e2n s\u00e1ch, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng,\u2026<\/p>\n Ch\u00ednh v\u00ec th\u1ebf, doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng \u00edt nh\u1ea5t m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn ngo\u00e0i h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 d\u1ec5 d\u00e0ng thu th\u1eadp v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 c\u1ee7a n\u1ed7 l\u1ef1c doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n.<\/p>\n \n\n 1. Digital Marketing (Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1)<\/strong><\/span><\/h2>\n
2. Online Marketing (Ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn)<\/strong><\/span><\/h2>\n
3. Ph\u00e2n bi\u1ec7t Digital Marketing v\u00e0 Online Marketing<\/span><\/h2>\n
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Digital Marketing bao h\u00e0m c\u1ea3 Online Marketing<\/span><\/h3>\n<\/li>\n<\/ul>\n
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Online Marketing g\u1eafn li\u1ec1n ho\u00e0n to\u00e0n v\u1edbi Internet c\u00f2n Digital Marketing th\u00ec kh\u00f4ng<\/span><\/h3>\n<\/li>\n<\/ul>\n
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H\u00ecnh th\u00e1i c\u1ee7a Digital Marketing bi\u1ebfn \u1ea3o v\u00e0 \u0111a d\u1ea1ng h\u01a1n Online Marketing<\/span><\/h3>\n<\/li>\n<\/ul>\n
4. N\u00ean d\u00f9ng Online Marketing hay Digital Marketing<\/strong><\/span><\/h2>\n