{"id":16639,"date":"2020-07-17T18:03:46","date_gmt":"2020-07-17T11:03:46","guid":{"rendered":"https:\/\/amonous.com\/?p=16639"},"modified":"2020-07-17T18:03:46","modified_gmt":"2020-07-17T11:03:46","slug":"nhung-ly-do-khien-facebook-tro-thanh-kenh-digital-marketing-hang-dau","status":"publish","type":"post","link":"https:\/\/amonous.com\/en\/nhung-ly-do-khien-facebook-tro-thanh-kenh-digital-marketing-hang-dau\/","title":{"rendered":"Nh\u1eefng l\u00fd do khi\u1ebfn Facebook tr\u1edf th\u00e0nh k\u00eanh digital marketing h\u00e0ng \u0111\u1ea7u"},"content":{"rendered":"<p style=\"text-align: justify;\"><em>Facebook \u2013 trang m\u1ea1ng x\u00e3 h\u1ed9i n\u1ed5i ti\u1ebfng to\u00e0n c\u1ea7u, \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 l\u00e0 \u201cth\u00e1nh \u0111\u01b0\u1eddng\u201d c\u1ee7a vi\u1ec7c chia s\u1ebb, lan truy\u1ec1n th\u00f4ng. Ch\u1ec9 m\u1ed9t video ng\u1eafn ng\u1ee7i v\u00e0i gi\u00e2y hay m\u1ed9t b\u1ee9c \u1ea3nh \u0111\u1eb9p ho\u1eb7c m\u1ed9t tin t\u1ee9c \u201cn\u00f3ng h\u1ed5i\u201d n\u00e0o \u0111\u1ea5y, ch\u1ec9 sau m\u1ed9t \u0111\u00eam s\u1ebd \u0111\u01b0\u1ee3c \u201cng\u01b0\u1eddi ng\u01b0\u1eddi nh\u00e0 nh\u00e0\u201d bi\u1ebft \u0111\u1ebfn. Ch\u00ednh v\u00ec v\u1edbi s\u1ee9c lan t\u1ecfa n\u00e0y m\u00e0 Facebook tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng k\u00eanh <a href=\"https:\/\/amonous.com\/en\/dao-tao\/digital-marketing-4-0\/\"><strong>Digital Marketing<\/strong><\/a> h\u1eefu d\u1ee5ng \u0111\u1ed1i v\u1edbi marketer. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y xin chia s\u1ebb m\u1ed9t s\u1ed1 l\u00fd do khi\u1ebfn Facebook tr\u1edf th\u00e0nh k\u00eanh Digital Marketing h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n<h2><span style=\"font-size: 26px;\">1. Facebook Marketing l\u00e0 g\u00ec?<\/span><\/h2>\n<p style=\"text-align: justify;\">Facebook, m\u1ed9t c\u1ee5m t\u1eeb kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1 \u0111\u1ed1i v\u1edbi gi\u1edbi tr\u1ebb n\u00f3i ri\u00eang v\u00e0 x\u00e3 h\u1ed9i n\u00f3i chung hi\u1ec7n nay. Facebook l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 m\u1ea1ng x\u00e3 h\u1ed9i tr\u1ef1c tuy\u1ebfn mi\u1ec5n ph\u00ed, l\u00e0 trang m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng v\u00e0 theo d\u00f5i nh\u1ea5t h\u00e0nh tinh. V\u1eady l\u00fd do n\u00e0o \u0111\u00e3 khi\u1ebfn Facebook tr\u1edf th\u00e0nh ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng h\u1eefu \u00edch, c\u00e2u tr\u1ea3 l\u1eddi s\u1ebd c\u00f3 trong m\u1ee5c 2.<\/p>\n<p style=\"text-align: justify;\">V\u1eady, Facebook marketing l\u00e0 g\u00ec? Facebook Marketing l\u00e0 vi\u1ec7c b\u1ea1n t\u00ecm ra nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 g\u00ec, h\u1ecd th\u1ef1c s\u1ef1 c\u1ea7n \u0111i\u1ec1u g\u00ec ho\u1eb7c c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c g\u00ec t\u1eeb s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 \u0111\u00f3, v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd, nh\u1eb1m t\u0103ng l\u1ee3i nhu\u1eadn ho\u1eb7c t\u0103ng l\u1ee3i \u00edch, th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i Facebook. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n h\u01a1n, l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng b\u00e1, gi\u1edbi thi\u1ec7u, cung c\u1ea5p th\u00f4ng tin v\u1ec1 d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n t\u1eeb \u0111\u00f3 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n c\u0169ng nh\u01b0 thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u00e0 n\u1ec1n t\u1ea3ng ch\u00ednh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i Facebook.<\/p>\n<h2><span style=\"font-size: 26px;\">2. Nh\u1eefng l\u00fd do khi\u1ebfn Facebook tr\u1edf th\u00e0nh k\u00eanh digital marketing h\u00e0ng \u0111\u1ea7u<\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span style=\"font-size: 19px;\">T\u1ed1c \u0111\u1ed9 lan t\u1ecfa nhanh, d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">V\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng kh\u1ee7ng l\u1ed3, \u0111a ph\u1ea7n l\u00e0 gi\u1edbi tr\u1ebb, nh\u1eefng th\u00f4ng tin, qu\u1ea3ng c\u00e1o \u0111\u1ed9c \u0111\u00e1o, n\u1ed5i b\u1eadt s\u1ebd \u0111\u01b0\u1ee3c lan truy\u1ec1n nhau m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, t\u1eeb \u0111\u00f3 \u0111\u1ed9 nh\u1eadn di\u1ec7n c\u1ee7a d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c nh\u00e2n l\u00ean cao. Khi m\u00e0 c\u00e1c qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t cho kh\u00e1ch h\u00e0ng th\u00ec khi h\u1ecd mu\u1ed1n mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 th\u00ec t\u00ean c\u1ee7a c\u00f4ng ty b\u1ea1n s\u1ebd l\u00e0 c\u00e1i t\u00ean \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn \u0111\u1ea7u ti\u00ean.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-16611 aligncenter\" src=\"https:\/\/amonous.com\/wp-content\/uploads\/2020\/07\/VNU-Social-Media-for-Researcher-3.jpg\" alt=\"\" width=\"630\" height=\"320\" \/><\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span style=\"font-size: 19px;\">V\u1eeba ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c chi ph\u00ed, v\u1eeba mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao<\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Kh\u00e1c v\u1edbi Marketing truy\u1ec1n th\u1ed1ng, b\u1ea1n ph\u1ea3i b\u1ecf ra nhi\u1ec1u ti\u1ec1n \u0111\u1ec3 thu\u00ea m\u1eb7t b\u1eb1ng, ch\u1ea1y qu\u1ea3ng c\u00e1o, ph\u00e1t t\u1edd r\u01a1i, l\u00e0m banner,.. th\u00ec Facebook Markting s\u1ebd gi\u00fap c\u00e1c b\u1ea1n ti\u1ebft ki\u1ec7m m\u1ed9t kho\u1ea3ng chi ph\u00ed l\u1edbn. Facebook l\u00e0 d\u1ecbch v\u1ee5 ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed, v\u00ec v\u1eady vi\u1ec7c livestream hay l\u1eadp m\u1ed9t trang page l\u00e0 ho\u00e0n to\u00e0n kh\u00f4ng t\u1ed1n chi ph\u00ed, ng\u01b0\u1ee3c l\u1ea1i c\u00f2n thu h\u00fat kh\u00e1ch h\u00e0ng. M\u1ed9t video sinh \u0111\u1ed9ng hay m\u1ed9t banner \u0111\u1eb9p m\u1eaft s\u1ebd thu h\u00fat h\u01a1n m\u1ed9t n\u1ed9i dung d\u00e0i to\u00e0n nh\u1eefng ch\u1eef c\u00e1i hay con s\u1ed1.<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span style=\"font-size: 19px;\">T\u1eadn d\u1ee5ng s\u1ef1 k\u1ebft n\u1ed1i, truy\u1ec1n mi\u1ec7ng d\u1ec5 d\u00e0ng c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i<\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Vi\u1ec7c trao cho ng\u01b0\u1eddi d\u00f9ng quy\u1ec1n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1, nh\u1eadn x\u00e9t v\u1ec1 d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m l\u00e0 \u01b0u \u0111i\u1ec3m \u0111\u1ec3 Facebook \u0111\u00e1nh b\u1eadt c\u00e1c n\u1ec1n t\u1ea3ng marketing kh\u00e1c. C\u00e1c n\u00fat like, share, b\u00ecnh lu\u1eadn s\u1ebd g\u00f3p ph\u1ea7n \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan v\u00e0 ch\u00ednh x\u00e1c h\u01a1n ch\u1ea5t l\u01b0\u1ee3ng, s\u1ea3n ph\u1ea9m c\u1ee7a d\u1ecbch v\u1ee5 \u0111\u00f3, t\u1eeb \u0111\u1ea5y t\u0103ng \u0111\u1ed9 tin c\u1eady c\u1ee7a kh\u00e1ch h\u00e0ng. Kh\u00f4ng nh\u1eefng th\u1ebf, v\u1edbi nh\u1eefng m\u1ed1i quan h\u1ec7 quen bi\u1ebft r\u00f5 r\u1ea3ng \u1edf th\u1ef1c t\u1ebf, n\u00fat like, b\u00ecnh lu\u1eadn, share s\u1ebd c\u00f3 t\u00e1c d\u1ee5ng h\u01a1n v\u00ec m\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng tin v\u00e0o l\u1eddi nh\u1eadn x\u00e9t c\u1ee7a ng\u01b0\u1eddi th\u00e2n. T\u1eeb \u0111\u00f3, n\u1ebfu s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 t\u1ed1t th\u00ec s\u1ebd c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng bi\u1ebft \u0111\u1ebfn v\u00e0 tin c\u1eady.<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span style=\"font-size: 19px;\">C\u00f3 nh\u1eefng ch\u1ee9c n\u0103ng ph\u00f9 h\u1ee3p cho Digital Marketing<\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Trong v\u00f2ng v\u00e0i n\u0103m qua, Facebook \u0111\u00e3 cho ra \u0111\u1eddi h\u00e0ng lo\u1ea1t ch\u1ee9c n\u0103ng m\u1edbi v\u00e0 c\u1ef1c k\u1ef3 h\u1eefu \u00edch, n\u1ed5i b\u1eadt nh\u1ea5t ph\u1ea3i nh\u1eafc \u0111\u1ebfn Facebook Live Video. \u0110\u00e2y l\u00e0 ti\u1ec7n \u00edch gi\u00fap vi\u1ec7c livestream tr\u1edf n\u00ean b\u00f9ng n\u1ed5, tr\u1edf th\u00e0nh m\u1ed9t c\u01a1n s\u1ed1t \u1edf r\u1ea5t nhi\u1ec1u n\u01a1i. V\u00e0 ng\u00e0y nay, c\u00f3 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p b\u00e1n h\u00e0ng kinh doanh th\u00e0nh c\u00f4ng nh\u1edd ti\u1ec7n \u00edch livestream n\u00e0y. Ngo\u00e0i ra c\u00f2n c\u00f3 m\u1ed9t s\u1ed1 ch\u1ee9c n\u0103ng kh\u00e1c nh\u01b0: Facebook Professional Services, Facebook at Work, n\u00e2ng cao b\u1ed9 l\u1ecdc t\u00ecm ki\u1ebfm, k\u1ebft n\u1ed1i v\u1edbi Uber v\u00e0 Lyft, Facebook Shopping Tab, Facebook Events, kho nh\u1ea1c, \u2026<\/p>\n<p style=\"text-align: justify;\">K\u1ebft l\u1ea1i, v\u1edbi nh\u1eefng \u00edch l\u1ee3i m\u00e0 Facebook mang l\u1ea1i, n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t h\u00e0nh tinh x\u1ee9ng \u0111\u00e1ng tr\u1edf th\u00e0nh k\u00eanh Digital Marketing h\u00e0ng \u0111\u1ea7u cho c\u00e1c marketer.<\/p>\n<h2><span style=\"font-size: 26px;\">See more<\/span><\/h2>\n<hr \/>\n<p><a href=\"https:\/\/amonous.com\/en\/dao-tao\/digital-marketing-nganh-hoc-xuat-phat-tu-thuc-tien\/\">Digital Marketing l\u00e0 g\u00ec ?<\/a><\/p>\n<p><a href=\"https:\/\/amonous.com\/en\/dao-tao\/cac-buoc-de-co-mot-chien-luoc-digital-marketing-hoan-hao\/\">C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing ho\u00e0n h\u1ea3o<\/a><\/p>\n<p><a href=\"https:\/\/amonous.com\/en\/tin-tuc\/5-kien-thuc-digital-marketing-co-ban-ma-ban-can-biet-trong-kinh-doanh\/\">5 ki\u1ebfn th\u1ee9c Digital Marketing c\u01a1 b\u1ea3n nh\u1ea5t trong kinh doanh m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft<\/a><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>Facebook \u2013 trang m\u1ea1ng x\u00e3 h\u1ed9i n\u1ed5i ti\u1ebfng to\u00e0n c\u1ea7u, \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 l\u00e0 \u201cth\u00e1nh \u0111\u01b0\u1eddng\u201d c\u1ee7a vi\u1ec7c chia s\u1ebb, lan truy\u1ec1n th\u00f4ng. Ch\u1ec9 m\u1ed9t video ng\u1eafn ng\u1ee7i v\u00e0i gi\u00e2y hay m\u1ed9t b\u1ee9c \u1ea3nh \u0111\u1eb9p ho\u1eb7c m\u1ed9t tin t\u1ee9c \u201cn\u00f3ng h\u1ed5i\u201d n\u00e0o \u0111\u1ea5y, ch\u1ec9 sau m\u1ed9t \u0111\u00eam s\u1ebd \u0111\u01b0\u1ee3c \u201cng\u01b0\u1eddi ng\u01b0\u1eddi nh\u00e0 nh\u00e0\u201d bi\u1ebft [&hellip;]<\/p>","protected":false},"author":25,"featured_media":15620,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[48,64,66,68],"tags":[255,295,297],"class_list":["post-16639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dao-tao","category-sinh-vien","category-tuyen-sinh","category-tin-tuc","tag-facebook-va-digital-marketing","tag-hoc-digital-marketing","tag-hoc-digital-marketing-o-hue"],"_links":{"self":[{"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/posts\/16639"}],"collection":[{"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/comments?post=16639"}],"version-history":[{"count":0,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/posts\/16639\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/media\/15620"}],"wp:attachment":[{"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/media?parent=16639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/categories?post=16639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/tags?post=16639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}