{"id":16656,"date":"2020-07-24T20:38:36","date_gmt":"2020-07-24T13:38:36","guid":{"rendered":"https:\/\/amonous.com\/?p=16656"},"modified":"2020-07-24T20:38:36","modified_gmt":"2020-07-24T13:38:36","slug":"nguyen-tac-de-co-mot-content-digital-marketing-hoan-hao","status":"publish","type":"post","link":"https:\/\/amonous.com\/en\/nguyen-tac-de-co-mot-content-digital-marketing-hoan-hao\/","title":{"rendered":"Nguy\u00ean t\u1eafc \u0111\u1ec3 c\u00f3 m\u1ed9t Content Digital Marketing ho\u00e0n h\u1ea3o"},"content":{"rendered":"<p style=\"text-align: justify;\"><em><a href=\"https:\/\/amonous.com\/en\/dao-tao\/digital-marketing-4-0\/\"><strong>Digital Marketing<\/strong><\/a> \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t kh\u00e1i ni\u1ec7m kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1 \u0111\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi. Digital d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn \u0111\u1ed1i v\u1edbi c\u00f4ng ty, doanh nghi\u1ec7p b\u1edfi v\u00ec nh\u1eefng l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 khi bi\u1ebft khai th\u00e1c c\u1ee7a n\u00f3. V\u1eady, \u0111\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a Digital Marketing \u0111\u1ec3 \u0111em l\u1ea1i l\u1ee3i \u00edch cho c\u00e1c nh\u00e0 kinh doanh, ch\u00fang ta c\u1ea7n ph\u1ea3i ch\u00fa \u00fd \u1edf ph\u01b0\u01a1ng di\u1ec7n n\u00e0o \u2013 \u0111\u00f3 l\u00e0 th\u1eafc m\u1eafc c\u1ee7a r\u1ea5t nhi\u1ec1u ti\u1ebfp th\u1ecb vi\u00ean. V\u00e0 c\u00e2u tr\u1ea3 l\u1eddi \u0111\u00f3 ch\u00ednh l\u00e0 Content Digital Marketing. \u0110\u1ec3 hi\u1ec3u th\u00eam v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a Content Digital Marketing v\u00e0 l\u00e0m sao \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t Content Digital Marketing ho\u00e0n h\u1ea3o h\u00e3y xem x\u00e9t b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/em><\/p>\n<h2><span style=\"font-size: 26px;\">1. T\u1ea7m quan tr\u1ecdng c\u1ee7a Content Digital Marketing<\/span><\/h2>\n<p style=\"text-align: justify;\">M\u1ed9t chi\u1ebfc v\u00e1y \u0111\u1eb9p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t li\u1ec7u t\u1ed1t c\u0169ng nh\u01b0 ki\u1ec3u d\u00e1ng ho\u00e0n h\u1ea3o, m\u1ed9t chi\u1ebfc b\u00e1nh ngon ph\u1ea3i \u0111\u1ea3m b\u1ea3o c\u1ea3 ph\u1ea7n \u0103n l\u1eabn ph\u1ea7n nh\u00ecn, v\u00e0 Digital Marketing c\u0169ng nh\u01b0 th\u1ebf. \u0110\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Digital Marketing ho\u00e0n h\u1ea3o, ch\u00fang ta v\u1eabn ph\u1ea3i \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c hai y\u1ebfu t\u1ed1: N\u1ed9i dung &amp; H\u00ecnh th\u1ee9c. V\u00e0 t\u1ea5t nhi\u00ean, content (n\u1ed9i dung) s\u1ebd c\u1ef1c k\u1ef3 quan tr\u1ecdng v\u00ec s\u1ee9 m\u1ec7nh c\u1ee7a n\u00f3 l\u00e0 thu h\u00fat v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng\u00a0n\u1ed9i dung s\u00e1ng t\u1ea1o\u00a0h\u1eefu \u00edch. M\u1ed9t chu k\u1ef3 mua h\u00e0ng th\u00f4ng th\u01b0\u1eddng c\u1ee7a kh\u00e1ch h\u00e0ng bao g\u1ed3m:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Nh\u1eadn th\u1ee9c: Kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u, mong mu\u1ed1n t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3.<\/li>\n<li>Nghi\u00ean c\u1ee9u: M\u1ed9t khi kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c th\u1ee9 h\u1ecd c\u1ea7n, h\u1ecd s\u1ebd th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u \u0111\u1ec3 c\u00f3 th\u00eam th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u00f3. V\u00ed d\u1ee5, m\u1ed9t ng\u01b0\u1eddi mua xe s\u1ebd c\u1ed1 g\u1eafng t\u00ecm hi\u1ec3u nh\u1eefng lo\u1ea1i xe kh\u00e1c nhau t\u1ed3n t\u1ea1i, v\u00e0 lo\u1ea1i n\u00e0o s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/li>\n<li>S\u1ef1 xem x\u00e9t: T\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y, kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c nhau t\u1eeb c\u00e1c nh\u00e0 cung c\u1ea5p kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao v\u1edbi m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd.<\/li>\n<li>Mua: Cu\u1ed1i c\u00f9ng, kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd v\u00e0 ti\u1ebfn \u0111\u1ebfn v\u1edbi giao d\u1ecbch l\u00e0 mua h\u00e0ng.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">M\u1ee5c \u0111\u00edch c\u1ee7a Content Digital Marketing s\u1ebd \u0111\u00e1nh v\u00e0o giai \u0111o\u1ea1n th\u1ee9 nh\u1ea5t b\u1eb1ng c\u00e1ch \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p cho nhu c\u1ea7u t\u00ecm ki\u1ebfm d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. N\u1ebfu kh\u00f4ng th\u00e0nh c\u00f4ng trong b\u01b0\u1edbc n\u00e0y th\u00ec doanh nghi\u1ec7p b\u1ea1n s\u1ebd b\u1ecb l\u00e3ng qu\u00ean v\u00e0 t\u1eeb \u0111\u00f3 kh\u00f4ng thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng n\u1eefa.<\/p>\n<h2><span style=\"font-size: 26px;\">2. Ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c Content Digital Marketing ho\u00e0n h\u1ea3o<\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span style=\"font-size: 19px;\">Content ph\u1ea3i c\u00f3 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3<\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\u0110\u1ec3 th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 m\u1ed9t k\u1ebf ho\u1ea1ch hay m\u1ee5c ti\u00eau n\u00e0o \u0111\u1ea5y, b\u1ea1n ph\u1ea3i lu\u00f4n c\u00f3 m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. V\u00e0 Content Digital Marketing c\u0169ng nh\u01b0 th\u1ebf. B\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c n\u1ed9i dung, b\u00e0i \u0111\u0103ng \u0111\u01b0\u1ee3c \u0111\u0103ng l\u00ean s\u1ebd mang theo m\u1ee5c \u0111\u00edch g\u00ec. N\u1ebfu m\u1ed9t b\u00e0i \u0111\u0103ng kh\u00f4ng mang theo m\u1ee5c \u0111\u00edch g\u00ec m\u1eb7c d\u00f9 nh\u1eadn \u0111\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c kh\u1ee7ng hay \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t chia s\u1ebb th\u00ec \u0111i\u1ec1u \u0111\u00f3 c\u0169ng kh\u00f4ng th\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, n\u00f3i ch\u00ednh x\u00e1c h\u01a1n l\u00e0 \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng h\u1ec1 c\u00f3 \u00fd ngh\u0129a g\u00ec. V\u00ec th\u1ebf, h\u00e3y suy ngh\u0129 v\u1ec1 m\u1ee5c ti\u00eau m\u00ecnh h\u01b0\u1edbng t\u1edbi tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng content nh\u00e9!<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-16485\" src=\"https:\/\/amonous.com\/wp-content\/uploads\/2020\/05\/cach_viet_content_quang_cao_facebook_hieu_qua_thu_hut_hang_6.jpg\" alt=\"\" width=\"1000\" height=\"750\" srcset=\"https:\/\/amonous.com\/wp-content\/uploads\/2020\/05\/cach_viet_content_quang_cao_facebook_hieu_qua_thu_hut_hang_6.jpg 1000w, https:\/\/amonous.com\/wp-content\/uploads\/2020\/05\/cach_viet_content_quang_cao_facebook_hieu_qua_thu_hut_hang_6-768x576.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h2><span style=\"font-size: 19px;\">Content ph\u1ea3i d\u1ef1a v\u00e0o l\u0103ng k\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/h2>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">B\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c r\u1eb1ng m\u1ee5c ti\u00eau m\u00ecnh mu\u1ed1n h\u01b0\u1edbng t\u1edbi l\u00e0 kh\u00e1ch h\u00e0ng ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb. B\u1ea1n ph\u1ea3i \u0111\u1ee9ng t\u1eeb g\u00f3c nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng, ngh\u0129 xem \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, h\u1ecd s\u1ebd c\u1ea7n xem x\u00e9t t\u1edbi nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o, hay nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o s\u1ebd thu h\u00fat kh\u00e1ch h\u00e0ng v\u1edbi n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. N\u1ebfu content nh\u00e0m ch\u00e1n, kh\u00f4ng cung c\u1ea5p \u0111\u01b0\u1ee3c th\u00f4ng tin hi\u1ec7u qu\u1ea3 cho kh\u00e1ch h\u00e0ng th\u00ec kh\u00e1ch h\u00e0ng s\u1ebd t\u1ea1m bi\u1ec7t qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c b\u1ea1n trong v\u00f2ng m\u1ed9t n\u1ed1t nh\u1ea1c.<\/p>\n<p style=\"text-align: justify;\">B\u1ea1n ph\u1ea3i t\u00ecm hi\u1ec3u v\u1ec1 th\u00f3i quen, s\u1edf th\u00edch, nh\u1eefng nhu c\u1ea7u c\u1ea7n thi\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra n\u1ed9i dung content hi\u1ec7u qu\u1ea3. N\u00f3i th\u00ec d\u1ec5 nh\u01b0ng \u0111\u1ec3 t\u00ecm insight kh\u00f4ng kh\u00e1c g\u00ec \u2018m\u00f2 kim \u0111\u00e1y b\u1ec3\u2019. M\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00e1c social tools \u0111\u1ec3 t\u00ecm ki\u1ebfm insight, tuy nhi\u00ean vi\u1ec7c h\u1ecd chia s\u1ebb th\u00f4ng tin tr\u00ean Internet c\u00f3 th\u1ec3 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1eddi th\u1ef1c. Mu\u1ed1n x\u00e2m nh\u1eadp v\u00e0o th\u1ebf gi\u1edbi n\u1ed9i t\u00e2m ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i b\u1ecf th\u1eddi gian \u201cng\u1ea5u nghi\u1ebfn, nghi\u1ec1n ng\u1eabm\u201d nhi\u1ec1u ngu\u1ed3n th\u00f4ng tin.<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span style=\"font-size: 19px;\">Content Pillar \u2013 tr\u1ee5 c\u1ed9t c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung<\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Content Pillar l\u00e0 nh\u1eefng nh\u00f3m th\u00f4ng tin, \u00fd ngh\u0129a l\u1edbn xu\u1ea5t ph\u00e1t t\u1eeb c\u00e1c th\u00f4ng tin l\u1edbn (big idea), nh\u1eefng content Pillar n\u00e0y c\u00f3 nhi\u1ec7m v\u1ee5 \u0111\u1ecbnh h\u01b0\u1edbng n\u1ed9i dung, ch\u1ee7 \u0111\u1ec1 cho Content nh\u1eb1m m\u1ee5c \u0111\u00edch \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u00ednh nh\u1ea5t qu\u00e1n mong mu\u1ed1n. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 Content Pillar c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m l\u00e0 ph\u1ea3i \u0111\u1ee7 l\u1edbn \u0111\u1ec3 t\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng bung l\u1ee5a v\u1edbi c\u00e1c d\u1ea1ng format kh\u00e1c nhau m\u00e0 kh\u00f4ng s\u1ee3 b\u1ecb l\u1ec7ch kh\u1ecfi \u0111\u1ecbnh h\u01b0\u1edbng ban \u0111\u1ea7u. Thi\u1ebfu \u0111i b\u1ea1n pillar n\u00e0y, d\u1ec5 hi\u1ec3u v\u00ec sao b\u1ea1n b\u1ed7ng th\u1ea5y Facebook post hay, website article c\u00f3 v\u1ebb h\u01a1i \u2018l\u1ea1c qu\u1ebb\u2019 so v\u1edbi big idea v\u00e0 key message c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<h3><span style=\"font-size: 19px;\">Content li\u00ean t\u1ee5c \u0111\u1ed5i m\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng th\u1ecb tr\u01b0\u1eddng<\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Th\u1eddi th\u1ebf lu\u00f4n thay \u0111\u1ed5i, \u0111\u00f3 l\u00e0 quy lu\u1eadt t\u1ea5t y\u1ebfu. Khi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u thay \u0111\u1ed5i m\u00e0 b\u1ea1n v\u1eabn gi\u1eef nguy\u00ean th\u00ec b\u1ea1n s\u1ebd b\u1ecb l\u1ea1c h\u1eadu so v\u1edbi h\u1ecd. V\u00ec v\u1eady, h\u00e3y lu\u00f4n c\u1eadp nh\u1eadt th\u00f4ng tin kh\u00e1ch h\u00e0ng, lu\u00f4n l\u00e0m m\u1edbi b\u1ea3n th\u00e2n v\u00e0 quan s\u00e1t \u0111\u1ed1i th\u1ee7 c\u1ee7a c\u00e1c b\u1ea1n \u0111\u1ec3 c\u00f3 th\u1ec3 k\u1ecbp b\u1eaft \u201ctrend\u201d th\u1ecb tr\u01b0\u1eddng nh\u00e9!<\/p>\n<h2><span style=\"font-size: 26px;\">See more<\/span><\/h2>\n<hr \/>\n<p><a href=\"https:\/\/amonous.com\/en\/dao-tao\/digital-marketing-nganh-hoc-xuat-phat-tu-thuc-tien\/\">Digital Marketing l\u00e0 g\u00ec ?<\/a><\/p>\n<p><a href=\"https:\/\/amonous.com\/en\/dao-tao\/cac-buoc-de-co-mot-chien-luoc-digital-marketing-hoan-hao\/\">C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing ho\u00e0n h\u1ea3o<\/a><\/p>\n<p><a href=\"https:\/\/amonous.com\/en\/tin-tuc\/5-kien-thuc-digital-marketing-co-ban-ma-ban-can-biet-trong-kinh-doanh\/\">5 ki\u1ebfn th\u1ee9c Digital Marketing c\u01a1 b\u1ea3n nh\u1ea5t trong kinh doanh m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft<\/a><\/p>\n<p><a href=\"https:\/\/amonous.com\/en\/tin-tuc\/content-digital-marketing-va-phan-loai-content\/\">Content Digital Marketing<\/a><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>Digital Marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t kh\u00e1i ni\u1ec7m kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1 \u0111\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi. Digital d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn \u0111\u1ed1i v\u1edbi c\u00f4ng ty, doanh nghi\u1ec7p b\u1edfi v\u00ec nh\u1eefng l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 khi bi\u1ebft khai th\u00e1c c\u1ee7a n\u00f3. V\u1eady, \u0111\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a Digital Marketing \u0111\u1ec3 \u0111em [&hellip;]<\/p>","protected":false},"author":25,"featured_media":16601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[48,64,66],"tags":[162,182,298],"class_list":["post-16656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dao-tao","category-sinh-vien","category-tuyen-sinh","tag-content-digital-marketing","tag-digital-marketing","tag-hoc-digital-marketing-tai-hue"],"_links":{"self":[{"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/posts\/16656"}],"collection":[{"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/comments?post=16656"}],"version-history":[{"count":0,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/posts\/16656\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/media\/16601"}],"wp:attachment":[{"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/media?parent=16656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/categories?post=16656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/tags?post=16656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}