{"id":16659,"date":"2020-07-26T21:57:33","date_gmt":"2020-07-26T14:57:33","guid":{"rendered":"https:\/\/amonous.com\/?p=16659"},"modified":"2020-07-26T21:57:33","modified_gmt":"2020-07-26T14:57:33","slug":"xu-huong-content-digital-marketing-nam-2020","status":"publish","type":"post","link":"https:\/\/amonous.com\/en\/xu-huong-content-digital-marketing-nam-2020\/","title":{"rendered":"Xu h\u01b0\u1edbng Content Digital Marketing n\u0103m 2020"},"content":{"rendered":"<p style=\"text-align: justify;\"><em><a href=\"https:\/\/amonous.com\/en\/dao-tao\/digital-marketing-4-0\/\"><strong>Digital Marketing<\/strong><\/a> \u0111\u00e3 v\u00e0 \u0111ang chi\u1ebfm m\u1ed9t v\u1ecb tr\u00ed quan tr\u1ecdng trong l\u0129nh v\u1ef1c qu\u1ea3ng b\u00e1, ti\u1ebfp th\u1ecb c\u0169ng nh\u01b0 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t d\u1ef1 \u00e1n. V\u1eady, \u0111\u1ec3 lu\u00f4n c\u1eadp nh\u1eadt, thay \u0111\u1ed5i v\u00e0 l\u00e0m m\u1edbi b\u1ea3n th\u00e2n, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb vi\u00ean ph\u1ea3i lu\u00f4n c\u1eadp nh\u1eadt v\u00e0 n\u1eb1m l\u00f2ng nh\u1eefng xu h\u01b0\u1edbng m\u1edbi c\u1ee7a Digital Marketing theo t\u1eebng giai \u0111o\u1ea1n. V\u1eady, xu h\u01b0\u1edbng c\u1ee7a Digital Marketing trong n\u0103m nay l\u00e0 g\u00ec, c\u00e2u tr\u1ea3 l\u1eddi s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/em><\/p>\n<h2><span style=\"font-size: 26px;\">1. Video Content<\/span><\/h2>\n<p style=\"text-align: justify;\">Tik Tok \u2013 m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang \u201cg\u00e2y b\u00e3o\u201d trong kho\u1ea3ng th\u1eddi gian tr\u1edf l\u1ea1i \u0111\u00e2y. M\u1ed7i ng\u00e0y, khi s\u1eed d\u1ee5ng Internet, ch\u00fang ta \u0111\u1ec1u d\u1ec5 d\u00e0ng b\u1eaft g\u1eb7p nh\u1eefng video qu\u1ea3ng c\u00e1o tr\u00ean Facebook hay Youtube nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3t xem c\u0169ng nh\u01b0 t\u01b0\u01a1ng t\u00e1c \u201ckh\u1ee7ng\u201d t\u1eeb ph\u00eda ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf r\u1eb1ng v\u1ecb th\u1ebf c\u1ee7a Video \u0111ang l\u00ean ng\u00f4i trong chi\u1ebfn l\u01b0\u1ee3c marketing. V\u1edbi th\u1ebf m\u1ea1nh l\u00e0 h\u00ecnh \u1ea3nh sinh \u0111\u1ed9ng, \u0111a d\u1ea1ng v\u00e0 b\u1eaft m\u1eaft c\u0169ng nh\u01b0 s\u1ef1 ng\u1eafn g\u1ecdn, c\u00f4 \u0111\u1ecdng m\u00e0 Video d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi l\u1ee9a tu\u1ed5i. Thay v\u00ec l\u1ef1a ch\u1ecdn ph\u1ea3i \u0111\u1ecdc, xem m\u1ed9t qu\u1ea3ng c\u00e1o d\u00e0i d\u1eb1ng d\u1eb7c to\u00e0n ch\u1eef v\u1edbi ch\u1eef, \u0111a s\u1ed1 m\u1ecdi ng\u01b0\u1eddi s\u1ebd l\u1ef1a ch\u1ecdn video thay th\u1ebf. V\u00ec v\u1eady, c\u00e1c marketer h\u00e3y nhanh ch\u00f3ng t\u1eadn d\u1ee5ng Video Content \u0111\u1ec3 r\u00fat ng\u1eafn kho\u1ea3ng c\u00e1ch ch\u1ea1m \u0111\u1ebfn \u0111\u1ec9nh th\u00e0nh c\u00f4ng.<\/p>\n<h2><span style=\"font-size: 26px;\">2. Voice Assistants \u2013 t\u01b0\u01a1ng t\u00e1c b\u1eb1ng gi\u1ecdng n\u00f3i<\/span><\/h2>\n<p style=\"text-align: justify;\">\u201cT\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i\u201d l\u00e0 t\u1eeb kh\u00f3a kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1 v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. M\u1ed9t cu\u1ed9c th\u1ed1ng k\u00ea g\u1ea7n \u0111\u00e2y cho bi\u1ebft Hi\u1ec7n t\u1ea1i c\u00f3 kho\u1ea3ng 20% d\u00e2n s\u1ed1 Hoa K\u1ef3 s\u1eed d\u1ee5ng tr\u1ee3 l\u00fd gi\u1ecdng n\u00f3i, 50% h\u1ecd s\u1eed d\u1ee5ng t\u00ecm ki\u1ebfm gi\u1ecdng n\u00f3i khi c\u1ea7n t\u00ecm th\u00f4ng tin s\u1ea3n ph\u1ea9m, \u0111i\u1ec1u n\u00e0y cho th\u1ea5y t\u01b0\u01a1ng t\u00e1c gi\u1ecdng n\u00f3i \u0111ang d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ebb thi\u1ebfu trong cu\u1ed9 s\u1ed1ng ng\u01b0\u1eddi d\u00e2n. V\u1eady, Voice Assistants s\u1ebd gi\u00fap \u0111\u01b0\u1ee3c g\u00ec cho th\u01b0\u01a1ng hi\u1ec7u? C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch \u0111\u1ebfn t\u1eeb t\u01b0\u01a1ng t\u00e1c b\u1eb1ng gi\u1ecdng n\u00f3i. Ch\u00fang ta c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 t\u0103ng \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng nhi\u1ec1u c\u00e1ch nh\u01b0:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng gi\u1ecdng n\u00f3i ri\u00eang cho th\u01b0\u01a1ng hi\u1ec7u. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n \u0111ang t\u1ea1o ra m\u1ed9t \u0111i\u1ec3m nh\u1ea5n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Khi gi\u1ecdng n\u00f3i n\u00e0y tr\u1edf n\u00ean quen thu\u1ed9c v\u1edbi kh\u00e1ch h\u00e0ng, n\u00f3 s\u1ebd l\u00e0 \u0111\u1ea1i s\u1ee9, l\u00e0 \u0111\u1ea1i di\u1ec7n cho doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/li>\n<li>Th\u00f4ng qua n\u1ed9i dung \u0111\u01b0\u1ee3c index tr\u00ean c\u01a1 s\u1edf d\u1eef li\u1ec7u<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Xu h\u01b0\u1edbng to\u00e0n c\u1ea7u h\u00f3a \u0111ang d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, ch\u00fang ta \u0111ang h\u01b0\u1edbng t\u1edbi m\u1ed9t n\u1ec1n kinh t\u1ebf \u0111\u00e0m tho\u1ea1i, m\u00e0 t\u1ea1i \u0111\u00f3 t\u01b0\u01a1ng t\u00e1c gi\u1ecdng n\u00f3i \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng. Vi\u1ec7c t\u1ea1o n\u00ean nh\u1eefng c\u1ea3m x\u00fac, d\u1ea5u \u1ea5n ri\u00eang khi giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd l\u1ea5y \u0111\u01b0\u1ee3c nhi\u1ec1u thi\u1ec7n c\u1ea3m v\u00e0 \u1ea5n t\u01b0\u1ee3ng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<h2><span style=\"font-size: 26px;\">3. H\u00ecnh \u1ea3nh th\u1ef1c t\u1ebf v\u00e0 Infographic<\/span><\/h2>\n<p style=\"text-align: justify;\">B\u00ean c\u1ea1nh ph\u1ea7n Content hi\u1ec7u qu\u1ea3, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong chi\u1ebfn l\u01b0\u1ee3c Digital Marketing, ch\u00fang ta ph\u1ea3i trau chu\u1ed1t h\u00ecnh th\u1ee9c \u0111\u1ec3 m\u00e3n nh\u00e3n ng\u01b0\u1eddi nh\u00ecn, v\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 l\u00fac ch\u00fang ta c\u1ea7n nh\u1eefng h\u00ecnh \u1ea3nh th\u1ef1c t\u1ebf v\u00e0 Infographic.<\/p>\n<p style=\"text-align: justify;\">Nh\u1eefng h\u00ecnh \u1ea3nh c\u00e0ng \u0111\u1eb9p v\u00e0 c\u00e0ng \u201cviral\u201d s\u1ebd c\u00e0ng thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng ty, doanh nghi\u1ec7p t\u1eeb nh\u1ecf \u0111\u1ebfn l\u1edbn s\u1eb5n s\u00e0ng chi tr\u1ea3 m\u1ed9t kho\u1ea3n ti\u1ec1n l\u1edbn \u0111\u1ec3 thu\u00ea nh\u1eefng ng\u01b0\u1eddi m\u1eabu ho\u1eb7c c\u00e1c designer, photographer chuy\u00ean nghi\u1ec7p \u0111\u1ec3 cho ra nh\u1eefng lookbook, nh\u1eefng b\u1ee9c \u1ea3nh tuy\u1ec7t v\u1eddi. Khi c\u00f4ng ty, doanh nghi\u1ec7p \u0111\u1ed1i th\u1ee7 th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt nh\u1eefng h\u00ecnh \u1ea3nh, infographic \u0111\u1eb9p c\u00f2n c\u00f4ng ty, doanh nghi\u1ec7p b\u1ea1n th\u00ec kh\u00f4ng, th\u00ec b\u1ea1n \u0111ang b\u1ecb b\u1ecf xa b\u1edfi \u0111\u1ed1i th\u1ee7 \u0111\u1ea5y.<\/p>\n<h2><span style=\"font-size: 26px;\">4. Inclusive Marketing \u0111\u1ea1i ch\u00fang \u2013 Marketing \u0111\u1ea1i ch\u00fang<\/span><\/h2>\n<p style=\"text-align: justify;\">\u0110\u1eb7t trong b\u1ed1i c\u1ea3nh ng\u00e0y nay v\u1edbi nhi\u1ec1u v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i \u0111\u00e1ng \u0111\u01b0\u1ee3c quan t\u00e2m \u0111ang x\u1ea3y ra xung quanh, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd quan t\u00e2m nhi\u1ec1u \u0111i\u1ec1u h\u01a1n ngo\u00e0i th\u00f4ng tin s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. H\u1ecd s\u1ebd quan t\u00e2m v\u00e0 nghi\u00eam kh\u1eafc, kh\u00f3 t\u00ednh h\u01a1n khi l\u1ef1a ch\u1ecdn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 ph\u1ea3i \u0111\u1ea3m b\u1ea3o uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c c\u0169ng nh\u01b0 \u0111\u01b0a ra quan \u0111i\u1ec3m v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u1ed5i c\u1ed9m c\u1ee7a x\u00e3 h\u1ed9i. N\u0103m 2020,nh\u1eefng v\u1ea5n \u0111\u1ec1 l\u1edbn \u0111\u00f2i h\u1ecfi s\u1ef1 quan t\u00e2m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu hay ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng ho\u1eb7c \u0111\u1ea1i d\u1ecbch Covid \u2013 19. K\u1ec3 nh\u01b0 nh\u00e3n gi\u00e0y Adidas, khi h\u1ecd \u0111\u01b0a ra \u00fd t\u01b0\u1edfng v\u1ec1 chi\u1ebfc gi\u00e0y \u0111\u01b0\u1ee3c l\u00e0m t\u1eeb r\u00e1c th\u1ea3i tr\u00ean th\u1ebf gi\u1edbi, \u0111\u00e3 b\u00f9ng l\u00ean m\u1ed9t lo\u1ea1t \u00fd ki\u1ebfn t\u00edch c\u1ef1c. Ch\u00ednh v\u00ec hi\u1ec7u qu\u1ea3 t\u00edch c\u1ef1c n\u00e0y m\u00e0 c\u00e1c nh\u00e0 doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c nh\u00e0 doanh nghi\u1ec7p l\u1edbn \u01b0u ti\u00ean v\u00e0 ch\u00fa tr\u1ecdng ph\u00e1t tri\u1ec3n th\u00eam v\u1ec1 Marketing \u0111\u1ea1i ch\u00fang.<\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>Digital Marketing \u0111\u00e3 v\u00e0 \u0111ang chi\u1ebfm m\u1ed9t v\u1ecb tr\u00ed quan tr\u1ecdng trong l\u0129nh v\u1ef1c qu\u1ea3ng b\u00e1, ti\u1ebfp th\u1ecb c\u0169ng nh\u01b0 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t d\u1ef1 \u00e1n. V\u1eady, \u0111\u1ec3 lu\u00f4n c\u1eadp nh\u1eadt, thay \u0111\u1ed5i v\u00e0 l\u00e0m m\u1edbi b\u1ea3n th\u00e2n, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb vi\u00ean ph\u1ea3i lu\u00f4n c\u1eadp nh\u1eadt v\u00e0 [&hellip;]<\/p>","protected":false},"author":25,"featured_media":16485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[48,64,66],"tags":[162,182,297,826,850],"class_list":["post-16659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dao-tao","category-sinh-vien","category-tuyen-sinh","tag-content-digital-marketing","tag-digital-marketing","tag-hoc-digital-marketing-o-hue","tag-viet-content","tag-xu-huong-content"],"_links":{"self":[{"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/posts\/16659"}],"collection":[{"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/comments?post=16659"}],"version-history":[{"count":0,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/posts\/16659\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/media\/16485"}],"wp:attachment":[{"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/media?parent=16659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/categories?post=16659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amonous.com\/en\/wp-json\/wp\/v2\/tags?post=16659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}