{"id":16664,"date":"2020-07-30T21:30:48","date_gmt":"2020-07-30T14:30:48","guid":{"rendered":"https:\/\/amonous.com\/?p=16664"},"modified":"2020-07-30T21:30:48","modified_gmt":"2020-07-30T14:30:48","slug":"nguyen-tac-vang-de-xay-dung-content-facebook-hoan-hao","status":"publish","type":"post","link":"https:\/\/amonous.com\/en\/nguyen-tac-vang-de-xay-dung-content-facebook-hoan-hao\/","title":{"rendered":"Nguy\u00ean t\u1eafc \u201cv\u00e0ng\u201d \u0111\u1ec3 x\u00e2y d\u1ef1ng Content Facebook ho\u00e0n h\u1ea3o"},"content":{"rendered":"
Facebook \u2013 m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn nh\u1ea5t h\u00e0nh tinh \u0111\u00e3 v\u00e0 \u0111ang tr\u1edf th\u00e0nh m\u1ed9t \u201ctr\u1ee3 th\u1ee7\u201d \u0111\u1eafc l\u1ef1c cho c\u00e1c ti\u1ebfp th\u1ecb vi\u00ean thu\u1ed9c l\u0129nh v\u1ef1c Digital Marketing<\/strong><\/a> b\u1edfi t\u1ed1c \u0111\u1ed9 lan truy\u1ec1n c\u0169ng nh\u01b0 ph\u1ed5 bi\u1ebfn c\u1ee7a n\u00f3. \u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a l\u1ee3i \u00edch m\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i, ch\u00fang ta ph\u1ea3i ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ed9i dung c\u1ee7a Facebook (Content Facebook). V\u1eady, Content Facebook l\u00e0 g\u00ec v\u00e0 l\u00e0m sao \u0111\u1ec3 c\u00f3 m\u1ed9t c\u00f3 m\u1ed9t Content Facebook ho\u00e0n h\u1ea3o, c\u00e2u tr\u1ea3 l\u1eddi n\u1eb1m ngay trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/em><\/p>\n Content Facebook \u2013 n\u1ebfu \u0111\u01a1n gi\u1ea3n ch\u1ec9 d\u1ecbch t\u1eeb Ti\u1ebfng Anh sang Ti\u1ebfng Vi\u1ec7t, n\u00f3 s\u1ebd mang ngh\u0129a l\u00e0 n\u1ed9i dung tr\u00ean Facebook. Tuy nhi\u00ean, n\u1ebfu c\u00e1c b\u1ea1n xem \u0111\u00f3 l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef trong l\u0129nh v\u1ef1c Digital Marketing, n\u00f3 s\u1ebd mang h\u00e0m ngh\u0129a l\u00e0 nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i Facebook nh\u1eb1m m\u1ee5c \u0111\u00edch qu\u1ea3ng c\u00e1o, marketing cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p n\u00e0o \u0111\u1ea5y.<\/p>\n M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m kh\u00e1c nhau gi\u1eefa vi\u1ec7c x\u00e2y d\u1ef1ng Content tr\u00ean Facebook v\u1edbi vi\u1ec7c th\u00e0nh l\u1eadp website, blog,\u2026 \u0111\u00f3 ch\u00ednh l\u00e0 n\u1ed9i dung tr\u00ean Facebook \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n m\u1ed9t c\u00e1ch \u0111a d\u1ea1ng, th\u00fa v\u1ecb v\u00e0 viral h\u01a1n so v\u1edbi c\u00e1c c\u00e1ch th\u00f4ng th\u01b0\u1eddng kh\u00e1c, t\u1eeb \u0111\u00f3 d\u1ec5 d\u00e0ng thu h\u00fat v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n \u0110\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng thay v\u00ec g\u00e2y kh\u00f3 ch\u1ecbu, ph\u1ea3n c\u1ea3m, l\u00e0m phi\u1ec1n h\u1ecd, ch\u00fang ta ph\u1ea3i x\u00e2y d\u1ef1ng content d\u1ef1a v\u00e0o ch\u00ednh t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t v\u1ecb kh\u00e1ch h\u00e0ng khi mu\u1ed1n mua m\u1ed9t s\u1ea3n ph\u1ea9m th\u00ec h\u1ecd s\u1ebd c\u1ea7n \u0111\u01b0\u1ee3c cung c\u1ea5p nh\u1eefng th\u00f4ng t\u00ecn c\u1ea7n thi\u1ebft g\u00ec, h\u1ecd s\u1ebd c\u1ea7n nh\u1eefng th\u00f4ng tin ng\u1eafn g\u1ecdn, ch\u00ednh x\u00e1c v\u00e0 h\u1eefu \u00edch thay v\u00ec nh\u1eefng d\u00f2ng qu\u1ea3ng c\u00e1o d\u00e0i d\u00f2ng, ba hoa. Nh\u1eefng \u0111i\u1ec1u n\u00e0y ch\u1ec9 khi b\u1ea1n \u0111\u1ee9ng tr\u00ean t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng th\u00ec b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c. Hay v\u00ed d\u1ee5 nh\u01b0 kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn m\u1ed7i s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty b\u1ea1n v\u00ec th\u1ebf b\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng m\u1ed9t qu\u1ea3ng c\u00e1o vui nh\u1ed9n ho\u1eb7c m\u1ed9t g\u00f3c nh\u00ecn, quan \u0111i\u1ec3m c\u00e1 nh\u00e2n n\u00e0o \u0111\u1ea5y v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 n\u1ed5i c\u1ed9m g\u1ea7n \u0111\u00e2y \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n Ng\u01b0\u1eddi \u0111\u1ecdc th\u01b0\u1eddng r\u1ea5t d\u1ec5 b\u1ecb thu h\u00fat s\u1ef1 ch\u00fa \u00fd b\u1edfi nh\u1eefng th\u1ee9 m\u1edbi l\u1ea1, \u1ea5n t\u01b0\u1ee3ng ho\u1eb7c nh\u1eefng ph\u00e1t ng\u00f4n g\u00e2y \u201cshock\u201d. Ch\u00ednh v\u00ec v\u1eady, khi \u0111\u1eb7t m\u1ed9t ti\u00eau \u0111\u1ec1, h\u00e3y suy ngh\u0129 th\u1eadt k\u1ef9 \u0111\u1ec3 khi\u1ebfn n\u00f3 nghe c\u00f3 v\u1ebb h\u1ea5p d\u1eabn v\u00e0 th\u00fa v\u1ecb h\u01a1n, k\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2 v\u00e0 kh\u00e1m ph\u00e1 c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc. Qu\u1ea3ng c\u00e1o tr\u00ean Facebook hi\u1ec7n t\u1ea1i \u0111ang r\u1ea5t \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng v\u00e0 th\u1ecbnh h\u00e0nh, s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n tr\u00ean th\u00f4ng b\u00e1o c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, v\u00ec v\u1eady b\u1ea1n ph\u1ea3i t\u1ef1 t\u1ea1o ra s\u1ef1 n\u1ed5i b\u1eadt \u0111\u1ec3 c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.<\/p>\n <\/p>\n H\u00e0ng tr\u0103m, h\u00e0ng ngh\u00ecn b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n n\u1ebfu ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t d\u1ea1ng content duy nh\u1ea5t, li\u1ec7u c\u00f3 th\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng hay kh\u00f4ng. Hi\u1ec7n nay, c\u00e1c h\u00ecnh th\u1ee9c th\u1ec3 hi\u1ec7n Content nh\u01b0 livestream, video,\u2026 \u0111ang r\u1ea5t ph\u1ed5 bi\u1ebfn v\u00e0 thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc, ch\u00ednh v\u00ec l\u1ebd \u0111\u00f3 m\u00e0 ch\u00fang ta ph\u1ea3i \u0111a d\u1ea1ng h\u00f3a c\u00e1c lo\u1ea1i h\u00ecnh content \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc. Ch\u00fang ta c\u0169ng c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p nhi\u1ec1u d\u1ea1ng content l\u1ea1i v\u1edbi nhau: h\u00ecnh \u1ea3nh & v\u0103n b\u1ea3n, video & v\u0103n b\u1ea3n,\u2026.<\/p>\n Trong h\u00e0ng ngh\u00ecn qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n tr\u00ean newsfeed c\u1ee7a b\u1ea1n m\u1ed7i ng\u00e0y, b\u1ea1n s\u1ebd \u1ea5n t\u01b0\u1ee3ng v\u1edbi nh\u1eefng qu\u1ea3ng c\u00e1o \u0111\u1eb7c bi\u1ec7t, c\u00f3 \u201cch\u1ea5t\u201d ri\u00eang, hay nh\u1eefng qu\u1ea3ng c\u00e1o nh\u1ea1t nh\u00f2a, kh\u00f4ng c\u00f3 \u1ea5n t\u01b0\u1ee3ng? C\u00e2u tr\u1ea3 l\u1eddi ch\u1eafc ch\u1eafn l\u00e0 nh\u1eefng qu\u1ea3ng c\u00e1o c\u00f3 \u201cch\u1ea5t\u201d ri\u00eang r\u1ed3i. Ch\u00ednh v\u00ec th\u1ebf, vi\u1ec7c t\u1ea1o d\u1ef1ng m\u1ed9t \u201cch\u1ea5t\u201d ri\u00eang cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t c\u00e1ch nh\u1eadn bi\u1ebft s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd v\u00f4 c\u00f9ng l\u1edbn c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc, t\u1eeb \u0111\u00f3 m\u1ed7i l\u1ea7n kh\u00e1ch h\u00e0ng ngh\u0129 \u0111\u1ebfn vi\u1ec7c mua s\u1ea3n ph\u1ea9m th\u00ec s\u1ebd ngh\u0129 t\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u00e0u ti\u00ean<\/p>\n \u201cC\u00e1i g\u00ec nhi\u1ec1u qu\u00e1 c\u0169ng s\u1ebd ch\u00e1n\u201d \u2013 c\u00e2u n\u00f3i n\u00e0y \u0111\u00fang trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y. M\u1ed9t trang qu\u1ea3ng c\u00e1o lu\u00f4n xu\u1ea5t hi\u1ec7n tr\u00ean b\u1ea3ng th\u00f4ng b\u00e1o c\u1ee7a b\u1ea1n v\u1edbi n\u1ed9i dung l\u1eb7p lui l\u1eb7p t\u1edbi s\u1ebd khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc th\u1ea5y phi\u1ec1n ch\u1ee9 kh\u00f4ng ph\u1ea3i quen thu\u1ed9c v\u1edbi t\u00ean doanh nghi\u1ec7p, h\u1ecd c\u00f3 th\u1ec3 unfollow ho\u1eb7c cho b\u1ea1n v\u00e0o \u201cblack list\u201d \u0111\u1ea5y. V\u00ec th\u1ebf, h\u00e3y ch\u1ecdn \u0111\u00fang th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 \u0111\u0103ng nh\u00e9!<\/p>\n Xu h\u01b0\u1edbng Content Digital Marketing n\u0103m 2020<\/a><\/p>\n Nguy\u00ean t\u1eafc \u0111\u1ec3 c\u00f3 Content Digital Marketing ho\u00e0n h\u1ea3o<\/a><\/p>\n\n 1. Content Facebook l\u00e0 g\u00ec?<\/span><\/h2>\n
2. Nguy\u00ean t\u1eafc \u201cv\u00e0ng\u201d \u0111\u1ec3 x\u00e2y d\u1ef1ng Content Facebook ho\u00e0n h\u1ea3o.<\/span><\/h2>\n
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\u0110\u1ee9ng tr\u00ean l\u0103ng k\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/h3>\n<\/li>\n<\/ul>\n
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\u0110\u01b0a ra ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn<\/span><\/h3>\n<\/li>\n<\/ul>\n
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\u0110a d\u1ea1ng h\u00f3a c\u00e1c d\u1ea1ng Content<\/span><\/h3>\n<\/li>\n<\/ul>\n
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Kh\u1eb3ng \u0111\u1ecbnh c\u00e1 t\u00ednh<\/span><\/h3>\n<\/li>\n<\/ul>\n
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\u0110\u1eebng \u0111\u0103ng b\u00e0i qu\u00e1 th\u01b0\u1eddng xuy\u00ean<\/span><\/h3>\n<\/li>\n<\/ul>\n
See more<\/span><\/h2>\n
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