{"id":16927,"date":"2020-10-27T16:58:55","date_gmt":"2020-10-27T09:58:55","guid":{"rendered":"https:\/\/amonous.com\/?p=16927"},"modified":"2020-10-27T16:58:55","modified_gmt":"2020-10-27T09:58:55","slug":"6-loi-ich-cua-digital-marketing","status":"publish","type":"post","link":"https:\/\/amonous.com\/en\/6-loi-ich-cua-digital-marketing\/","title":{"rendered":"6 l\u1ee3i \u00edch c\u1ee7a Digital Marketing"},"content":{"rendered":"
Digital Marketing ng\u00e0y nay c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng v\u00ec n\u00f3 g\u1eafn li\u1ec1n v\u1edbi qu\u00e1 tr\u00ecnh \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ed3ng th\u1eddi, Digital Marketing h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u0169ng nh\u01b0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua s\u1ef1 t\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng xuy\u00ean, v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n so v\u1edbi marketing truy\u1ec1n th\u1ed1ng. Sau \u0111\u00e2y l\u00e0 6 l\u1ee3i \u00edch ti\u00eau bi\u1ec3u c\u1ee7a Digital Marketing \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p<\/em><\/strong>:<\/p>\n V\u1edbi Digital Marketing, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng 24\/7 m\u00e0 kh\u00f4ng ph\u1ea3i b\u1eadn t\u00e2m v\u1ec1 th\u1eddi gian m\u1edf c\u1eeda hay v\u1ea5n \u0111\u1ec1 tr\u1ea3 l\u01b0\u01a1ng l\u00e0m vi\u1ec7c ngo\u00e0i gi\u1edd cho nh\u00e2n vi\u00ean, \u0111\u1ed3ng th\u1eddi c\u0169ng thu\u1eadn ti\u1ec7n h\u01a1n cho kh\u00e1ch h\u00e0ng khi h\u1ecd c\u00f3 th\u1ec3 \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n b\u1ea5t c\u1ee9 khi n\u00e0o, b\u1ea5t c\u1ee9 n\u01a1i \u0111\u00e2u.<\/p>\n V\u1edbi Digital Marketing b\u1ea1n c\u00f3 th\u1ec3 xo\u00e1 b\u1ecf kho\u1ea3ng c\u00e1ch \u0111\u1ecba l\u00fd, b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n h\u00e0ng cho kh\u00e1ch h\u00e0ng \u1edf b\u1ea5t c\u1ee9 n\u01a1i \u0111\u00e2u, b\u1ea5t c\u1ee9 qu\u1ed1c gia n\u00e0o m\u00e0 kh\u00f4ng c\u1ea7n m\u1edf c\u1eeda h\u00e0ng \u1edf n\u01a1i \u0111\u00f3, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, t\u1ed5 ch\u1ee9c h\u00ecnh th\u1ee9c kinh doanh xu\u1ea5t kh\u1ea9u m\u00e0 kh\u00f4ng c\u1ea7n x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi k\u00eanh ph\u00e2n ph\u1ed1i \u1edf c\u00e1c qu\u1ed1c gia kh\u00e1c. Tuy nhi\u00ean, n\u1ebfu vi\u1ec7c kinh doanh mang t\u00ednh qu\u1ed1c t\u1ebf, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 n\u1ed9i \u0111\u1ecba ho\u00e1 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi thi tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba v\u00e0 tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh c\u1ee7a doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng. D\u1ecbch v\u1ee5 n\u1ed9i \u0111\u1ecba h\u00f3a ngh\u0129a l\u00e0 ph\u1ea3i bi\u1ebft t\u00f9y bi\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u00f9ng ng\u00f4n ng\u1eef cho ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng kh\u00e1c bi\u1ec7t \u1edf th\u1ecb tr\u01b0\u1eddng m\u1ed7i n\u01a1i.<\/p>\n Chi ph\u00ed l\u00e0m Digital Marketing th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi marketing truy\u1ec1n th\u1ed1ng. Doanh nghi\u1ec7p kh\u00f4ng ph\u1ea3i \u0111\u00f3ng ph\u00ed thu\u00ea m\u1eb7t b\u1eb1ng hay b\u1ea3o tr\u00ec, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u nh\u1eb1m ti\u1ebft ki\u1ec7m chi ph\u00ed kho b\u00e3i.<\/p>\n <\/em><\/strong><\/p>\n C\u00e1 nh\u00e2n h\u00f3a l\u00e0 m\u1ed9t \u0111i\u1ec3m m\u1ea1nh c\u1ee7a digital marketing. B\u1ea1n c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n ho\u00e1 l\u1eddi ch\u00e0o h\u00e0ng b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 l\u1ecbch s\u1eed mua h\u00e0ng v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1eb1ng vi\u1ec7c theo d\u00f5i c\u00e1c trang web v\u00e0 th\u00f4ng tin s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng truy c\u1eadp, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd. Th\u00f4ng tin c\u00f3 s\u1eb5n t\u1eeb vi\u1ec7c theo d\u00f5i vi\u1ec7c theo d\u00f5i c\u00e1c trang web h\u1ecd truy c\u1eadp c\u0169ng cung c\u1ea5p d\u1eef li\u1ec7u gi\u00fap x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch b\u00e1n ch\u00e9o s\u1ea3n ph\u1ea9m \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n Internet cung c\u1ea5p m\u1ed9t n\u1ec1n t\u1ea3ng quan tr\u1ecdng cho vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 gia t\u0103ng m\u1ee9c \u0111\u1ed9 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Khi m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u00e3 mua m\u1ed9t s\u1ea3n ph\u1ea9m tr\u00ean c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed1i quan h\u1ec7 b\u1eb1ng c\u00e1ch g\u1eedi m\u1ed9t email ti\u1ebfp theo \u0111\u1ec3 x\u00e1c nh\u1eadn giao d\u1ecbch v\u00e0 c\u1ea3m \u01a1n kh\u00e1ch h\u00e0ng. Th\u01b0\u1eddng xuy\u00ean g\u1eedi email cho kh\u00e1ch h\u00e0ng v\u1edbi nh\u1eefng offer \u0111\u1eb7c bi\u1ec7t mang t\u00ednh d\u00e0nh ri\u00eang cho h\u1ecd gi\u00fap duy tr\u00ec m\u1ed9t m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u00e0 b\u1ec1n v\u1eefng. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 m\u1eddi kh\u00e1ch h\u00e0ng g\u1eedi \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m tr\u00ean trang web c\u1ee7a b\u1ea1n, g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng n\u00ean \u00fd th\u1ee9c c\u1ed9ng \u0111\u1ed3ng.<\/p>\n Digital Marketing cho ph\u00e9p b\u1ea1n t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf v\u00e0 t\u1ea7m quan tr\u1ecdng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a social media. M\u1ed9t b\u00e0i vi\u1ebft tr\u00ean trang web c\u1ee7a Harvard Business School Executive Education nh\u1ea5n m\u1ea1nh m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu tr\u1ef1c tuy\u1ebfn. Theo b\u00e0i b\u00e1o, m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 t\u01b0\u01a1ng t\u00e1c m\u1ea1nh v\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1o ra doanh s\u1ed1 t\u0103ng kho\u1ea3ng 5%. B\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf \u1ea3nh h\u01b0\u1edfng c\u1ee7a lo\u1ea1i h\u00ecnh n\u00e0y b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 m\u1ea1ng x\u00e3 h\u1ed9i trong c\u00e1c chi\u1ebfn d\u1ecbch Digital Marketing c\u1ee7a b\u1ea1n.<\/p>\n Ngu\u1ed3n s\u01b0u t\u1ea7m<\/em><\/p>\n\n Thu\u1eadn ti\u1ec7n<\/strong><\/span><\/h3>\n
Ti\u1ebfp c\u1eadn<\/strong><\/span><\/h3>\n
Chi ph\u00ed<\/strong><\/span><\/h3>\n
C\u00e1 nh\u00e2n ho\u00e1<\/strong><\/span><\/h3>\n
M\u1ed1i quan h\u1ec7<\/strong><\/span><\/h3>\n
Social<\/strong><\/span><\/h3>\n