{"id":18027,"date":"2021-07-01T18:48:23","date_gmt":"2021-07-01T11:48:23","guid":{"rendered":"https:\/\/amonous.com\/?p=18027"},"modified":"2021-07-01T18:48:23","modified_gmt":"2021-07-01T11:48:23","slug":"6-ly-do-doanh-nghiep-can-vi-tri-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/amonous.com\/en\/6-ly-do-doanh-nghiep-can-vi-tri-marketing-la-gi\/","title":{"rendered":"6 L\u00fd do doanh nghi\u1ec7p c\u1ea7n v\u1ecb tr\u00ed marketing l\u00e0 g\u00ec?"},"content":{"rendered":"
Trong m\u1ed9t th\u1ebf gi\u1edbi hi\u1ec7n \u0111\u1ea1i m\u00e0 m\u1ed7i ng\u00e0y tr\u00f4i qua, m\u1ed7i con ng\u01b0\u1eddi ch\u00fang ta \u0111\u1ec1u ph\u1ea3i ti\u1ebfp c\u1eadn h\u01a1n 10,000 th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o. Vi\u1ec7c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd l\u1ea1i tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n. Ch\u00ednh v\u00ec th\u1ebf, marketing \u0111ang chi\u1ebfm \u01b0u th\u1ebf v\u00f4 c\u00f9ng l\u1edbn.<\/strong><\/em><\/p>\n \u0110\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh v\u00f4 c\u00f9ng gay g\u1eaft \u0111\u00f3, marketer lu\u00f4n c\u1ea7n \u0111\u1ebfn m\u1ed9t th\u00f3i quen \u0111\u1ec3 duy tr\u00ec. \u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng ch\u1ec9 gi\u00fap h\u1ecd ho\u00e0n th\u00e0nh t\u1ed1t nh\u1eefng vi\u1ec7c \u0111\u01b0\u1ee3c giao m\u00e0 c\u00f2n s\u00e1ng t\u1ea1o h\u01a1n nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 v\u01b0\u1ee3t b\u1eadc.<\/p>\n Marketer l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c marketing, ch\u1ecbu tr\u00e1ch nhi\u1ec7m nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u00ean chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m cung c\u1ea5p s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Nh\u1eefng chi\u1ebfn thu\u1eadt s\u00e1ng t\u1ea1o, m\u1ea1nh d\u1ea1n, nh\u1eb1m qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 h\u00ecnh \u1ea3nh c\u00f4ng ty \u0111\u1ebfn ng\u01b0\u1eddi m\u1ecdi ng\u01b0\u1eddi. T\u1eeb \u0111\u00f3, nh\u00e2n vi\u00ean marketer c\u00f3 th\u1ec3 g\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p trong m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t l\u00e2u d\u00e0i.<\/p>\n V\u1ec1 c\u01a1 b\u1ea3n, marketing l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ea3ng quan tr\u1ecdng m\u00e0 b\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n ph\u1ea3i \u0111\u1eb7t \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u b\u1edfi 6 l\u00fd do sau:<\/p>\n C\u00f3 th\u1ec3 n\u00f3i v\u00e0i tr\u00f2, ch\u1ee9c n\u0103ng c\u1ee7a marketing th\u1ef1c s\u1ef1 quan tr\u1ecdng trong vi\u1ec7c gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng. B\u1edfi \u0111\u01a1n gi\u1ea3n, l\u00e0 team marketing trong doanh nghi\u1ec7p, b\u1ea1n bi\u1ebft r\u1ea5t r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh\u2026 Nh\u01b0ng kh\u00e1ch h\u00e0ng th\u00ec kh\u00f4ng!<\/p>\n \u0110\u1ec3 mua s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, kh\u00e1ch h\u00e0ng c\u1ea7n bi\u1ebft:<\/p>\n Theo Ctreativs, marketing l\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u nh\u1ea5t \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n Modern marketing hay Ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i l\u00e0 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p \u00edt t\u1ed1n k\u00e9m h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n C\u00e1c trang social media v\u00e0 chi\u1ebfn d\u1ecbch email th\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch \u0111\u00e1ng k\u1ec3. T\u1eeb \u0111\u00f3 marketing gi\u00fap n\u00e2ng cao l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u1edbi \u201c\u0111\u00e0n anh\u201d l\u1edbn h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i th\u01b0\u1eddng quan t\u00e2m nhi\u1ec1u \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m h\u01a1n l\u00e0 gi\u00e1 c\u1ea3. V\u00ec th\u1ebf, c\u00e1ch t\u01b0\u01a1ng t\u00e1c 1:1 c\u1ef1c k\u1ef3 h\u1eefu \u00edch trong vi\u1ec7c thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng.<\/p>\n \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p nh\u1ecf h\u1ecd s\u1ebd c\u00f3 nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 ch\u0103m s\u00f3c t\u1eebng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh th\u00f4ng qua nhi\u1ec1u n\u1ec1n t\u1ea3ng marketing kh\u00e1c nhau.<\/p>\n Marketing gi\u00fap duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/p>\n B\u1eb1ng vi\u1ec7c cung c\u1ea5p nh\u1eefng th\u00f4ng tin hay ki\u1ebfn th\u1ee9c th\u00f4ng qua nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau, Marketing s\u1ebd gi\u00fap b\u1ea1n duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh.<\/p>\n T\u1eeb \u0111\u00f3 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng y\u00eau th\u00edch s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai.<\/p>\n <\/p>\n Trong qu\u00e1 kh\u1ee9, c\u00f3 l\u1ebd b\u1ea1n ch\u1ec9 \u0111\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c c\u00f9ng kh\u00e1ch h\u00e0ng khi h\u1ecd xu\u1ea5t hi\u1ec7n t\u1ea1i c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/p>\n V\u00ed d\u1ee5: Kh\u00e1ch h\u00e0ng b\u01b0\u1edbc \u0111\u1ebfn m\u1ed9t c\u1ee7a h\u00e0ng pizza, h\u1ecd n\u00f3i chuy\u1ec7n, trao \u0111\u1ed5i v\u1edbi b\u00e0 ch\u1ee7, c\u01b0\u1eddi v\u1edbi ng\u01b0\u1eddi ph\u1ee5c v\u1ee5, v\u1eaby tay ch\u00e0o v\u1edbi ch\u1ee7 qu\u00e1n,\u2026<\/p>\n Tuy nhi\u00ean ch\u1ec9 t\u01b0\u01a1ng t\u00e1c b\u1ea5y nhi\u00eau th\u00f4i l\u00e0 ch\u01b0a \u0111\u1ee7. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea7n \u0111\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n n\u1eefa ngo\u00e0i c\u1eeda h\u00e0ng.<\/p>\n V\u1edbi marketing, b\u1ea1n \u0111\u01b0\u1ee3c t\u1ef1 do g\u1eedi kh\u00e1ch h\u00e0ng nh\u1eefng n\u1ed9i dung li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ngay c\u1ea3 khi h\u1ecd kh\u00f4ng tr\u1ef1c ti\u1ebfp trao \u0111\u1ed5i v\u1edbi b\u1ea1n. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o d\u1ef1ng quan h\u1ec7 v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch \u201cd\u1ec5 ch\u1ecbu\u201d h\u01a1n.<\/p>\n M\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng c\u1ee7a m\u1ed9t ho\u1ea1t \u0111\u1ed9ng kinh doanh l\u00e0 t\u1ed1i \u0111a ho\u00e1 l\u1ee3i nhu\u1eadn v\u00e0 marketing l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch \u0111\u00f3.<\/p>\n Khi nghe \u0111\u1ebfn \u0111i\u1ec1u n\u00e0y, h\u1eb3n b\u1ea1n s\u1ebd ngh\u0129: Tr\u01b0\u1edbc ti\u00ean c\u1ea7n c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t!<\/p>\n Nh\u01b0ng\u2026 th\u1eddi \u0111\u1ea1i c\u1ee7a \u201ch\u1eefu x\u1ea1 t\u1ef1 nhi\u00ean h\u01b0\u01a1ng\u201d \u0111\u00e3 h\u1ebft. S\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0ng kh\u00f4ng m\u1ed9t ai bi\u1ebft t\u1edbi n\u00f3 th\u00ec b\u1ea1n kh\u00f4ng th\u1ec3 n\u00e0o t\u1ea1o ra doanh s\u1ed1. V\u00e0 \u0111\u01b0\u01a1ng nhi\u00ean kh\u00f4ng th\u1ec3 gi\u00fap b\u1ea1n duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng kinh doanh th\u01b0\u01a1ng m\u1ea1i c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c \u0111\u00e2u!<\/p>\n Marketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng gi\u00fap ho\u1ea1t \u0111\u1ed9ng kinh doanh th\u01b0\u01a1ng m\u1ea1i c\u1ee7a doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n. M\u1eb7c d\u00f9 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u1eabn \u0111\u01b0\u1ee3c xem l\u00e0 quan tr\u1ecdng nh\u1ea5t v\u1edbi b\u1ea1n nh\u01b0ng vi\u1ec7c marketing \u0111\u1ec3 m\u1edf r\u1ed9ng danh s\u00e1ch n\u00e0y l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft.<\/p>\n Nh\u1eefng chi\u1ebfn d\u1ecbch nh\u1ecf nh\u01b0 \u0111\u0103ng b\u00e0i vi\u1ebft tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i hay c\u00e1c chi\u1ebfn d\u1ecbch email gi\u00fap:<\/p>\n V\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u l\u00ed do khi\u1ebfn marketing quan tr\u1ecdng v\u1edbi m\u1ecdi doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i v\u00f4 c\u00f9ng l\u1edbn v\u1edbi c\u00e1c b\u1ea1n tr\u1ebb theo h\u1ecdc ng\u00e0nh marketing.<\/p>\n Digital Marketing \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o gi\u1ea3ng d\u1ea1y ch\u00ednh th\u1ee9c trong ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh t\u1ea1i PXU. \u0110i\u1ec3m \u0111\u1ed9t ph\u00e1 trong \u0111\u00e0o t\u1ea1o c\u1ee7a tr\u01b0\u1eddng l\u00e0 r\u1ea5t nhi\u1ec1u m\u00f4n h\u1ecdc c\u0169 \u0111\u00e3 \u0111\u01b0\u1ee3c b\u1ecf \u0111i, thay v\u00e0o \u0111\u00f3 l\u00e0 c\u00e1c m\u00f4n m\u1edbi, s\u00e1t v\u1edbi nhu c\u1ea7u c\u1ee7a x\u00e3 h\u1ed9i nh\u01b0:<\/p>\n V\u1edbi m\u00f4 h\u00ecnh \u0111\u00e0o t\u1ea1o ASK, sinh vi\u00ean PXU \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o to\u00e0n di\u1ec7n c\u1ea3\u00a0Th\u00e1i \u0111\u1ed9 \u2013 Ki\u1ebfn th\u1ee9c v\u00e0 K\u1ef9 n\u0103ng<\/strong><\/a>\u00a0. \u0110i\u1ec3m qua nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt trong ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u1ee7a PXU:<\/p>\n M\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c n\u0103ng \u0111\u1ed9ng, s\u00e1ng t\u1ea1o, Digital Marketing s\u1ebd l\u00e0 l\u1ef1a ch\u1ecdn \u0111\u00e1ng suy x\u00e9t d\u00e0nh cho b\u1ea1n.<\/em><\/p>\n > HOT NEWS: \u0110H Ph\u00fa Xu\u00e2n ch\u00ednh th\u1ee9c m\u1edf ng\u00e0nh Qu\u1ea3n tr\u1ecb Kh\u00e1ch s\u1ea1n<\/a><\/p>\n > 09 ng\u00e0nh tuy\u1ec3n sinh ch\u00e0o s\u00e2n n\u0103m 2021 c\u1ee7a Ph\u00fa Xu\u00e2n<\/a><\/p>\n > Ch\u00ednh s\u00e1ch h\u1ecdc b\u1ed5ng kh\u00f4ng gi\u1edbi h\u1ea1n s\u1ed1 l\u01b0\u1ee3ng<\/a><\/p>\n >\u00a0Digital Marketing \u2013 ng\u00e0nh h\u1ecdc xu h\u01b0\u1edbng<\/a><\/p>\n\n Marketer l\u00e0 g\u00ec?<\/h3>\n
6 L\u00fd do doanh nghi\u1ec7p c\u1ea7n marketing l\u00e0 g\u00ec?<\/h3>\n
1. Marketing cung c\u1ea5p th\u00f4ng tin cho kh\u00e1ch h\u00e0ng<\/h4>\n
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2. C\u00e2n b\u1eb1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p nh\u1ecf v\u1edbi doanh nghi\u1ec7p l\u1edbn<\/h4>\n
3. Marketing gi\u00fap doanh nghi\u1ec7p duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/h4>\n
4. Marketing gi\u00fap t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ecdi l\u00fac m\u1ecdi n\u01a1i<\/h4>\n
5. Marketing gi\u00fap b\u00e1n h\u00e0ng<\/h4>\n
6. Marketing gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n<\/h4>\n
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\u0110\u01b0a Digital Marketing \u2013 ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh th\u00e0nh ng\u00e0nh h\u1ecdc ch\u00ednh quy<\/strong><\/h3>\n
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See more<\/h5>\n
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