{"id":17005,"date":"2020-11-12T09:55:09","date_gmt":"2020-11-12T02:55:09","guid":{"rendered":"https:\/\/amonous.com\/?p=17005"},"modified":"2020-11-12T09:55:09","modified_gmt":"2020-11-12T02:55:09","slug":"tat-tan-tat-ve-digital-marketing","status":"publish","type":"post","link":"https:\/\/amonous.com\/tat-tan-tat-ve-digital-marketing\/","title":{"rendered":"T\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 Digital Marketing"},"content":{"rendered":"
Digital Marketing \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p l\u1edbn nh\u1ecf. Tuy nhi\u00ean, l\u0129nh v\u1ef1c Digital marketing l\u1ea1i \u0111ang \u201cv\u00f9ng v\u1eaby\u201d trong t\u00ecnh tr\u1ea1ng ngu\u1ed3n nh\u00e2n l\u1ef1c digital marketer \u201ccung kh\u00f4ng \u0111\u1ee7 c\u1ea7u\u201d, khi\u1ebfn cho nhu c\u1ea7u nh\u00e2n l\u1ef1c ng\u00e0nh ngh\u1ec1 n\u00e0y t\u0103ng cao h\u01a1n bao gi\u1edd h\u1ebft. C\u00f3 n\u00ean theo ngh\u1ec1 digital marketing kh\u00f4ng? V\u00e0 \u0111i\u1ec1u g\u00ec khi\u1ebfn digital marketing tr\u1edf th\u00e0nh \u201cm\u1ea3nh \u0111\u1ea5t\u201d m\u00e0u m\u1ee1, gi\u00e0u ti\u1ec1m n\u0103ng trong th\u1eddi \u0111\u1ea1i 4.0 n\u00e0y?<\/em><\/strong><\/p>\n Digital marketing<\/strong><\/em><\/a> th\u1ef1c ch\u1ea5t kh\u00f4ng qu\u00e1 kh\u00e1c bi\u1ec7t so v\u1edbi lo\u1ea1i h\u00ecnh Marketing truy\u1ec1n th\u1ed1ng: B\u1ea1n c\u00f3 s\u1ea3n ph\u1ea9m c\u1ea7n b\u00e1n v\u00e0 b\u1ea1n mu\u1ed1n khai th\u00e1c nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c kh\u00e1c nhau \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng nh\u1eb1m x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u online v\u00e0 ti\u1ebfn \u0111\u1ebfn giai \u0111o\u1ea1n ch\u1ed1t sale quan tr\u1ecdng.<\/p>\n Digital marketing \u0111\u00f3ng nhi\u1ec1u vai tr\u00f2 v\u00e0 bao h\u00e0m nhi\u1ec1u k\u1ef9 n\u0103ng. T\u00ednh linh ho\u1ea1t c\u1ee7a digital marketing v\u00e0 s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a t\u1eebng doanh nghi\u1ec7p \u0111\u00e3 khi\u1ebfn l\u0129nh v\u1ef1c n\u00e0y tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n bao gi\u1edd h\u1ebft. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ki\u1ebfn th\u1ee9c v\u1ec1 Digital Marketing<\/em><\/strong> m\u00e0 b\u1ea1n s\u1ebd h\u1ecdc \u0111\u1ebfn n\u1ebfu l\u1ef1a ch\u1ecdn ng\u00e0nh ngh\u1ec1 n\u00e0y:<\/p>\n N\u1ebfu mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t digital marketer gi\u1ecfi, th\u00ec b\u1ea1n n\u00ean c\u00f3 ki\u1ebfn th\u1ee9c \u1edf t\u1ea5t c\u1ea3 c\u00e1c m\u1ea3ng ki\u1ebfn th\u1ee9c n\u00eau tr\u00ean.<\/p>\n <\/p>\n Kinh t\u1ebf s\u1ed1 (Digital economy)<\/em><\/strong> hi\u1ec7n di\u1ec7n \u1edf kh\u1eafp m\u1ecdi ng\u00f5 ng\u00e1ch trong cu\u1ed9c s\u1ed1ng hi\u1ec7n \u0111\u1ea1i. 93% t\u1ed5ng s\u1ed1 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng online b\u1eaft ngu\u1ed3n t\u1eeb b\u1ed9 m\u00e1y t\u00ecm ki\u1ebfm, d\u1eabn \u0111\u1ebfn SEO \u0111\u01b0\u1ee3c xem nh\u01b0 chi\u1ebfn thu\u1eadt marketing kh\u00f4ng th\u1ec3 thi\u1ebfu. B\u1ea5t k\u1ef3 ai \u0111ang \u1ea5p \u1ee7 kh\u1edfi nghi\u1ec7p \u0111\u1ec1u c\u1ea7n c\u00f3 ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u1ec1 Digital Marketing \u0111\u1ec3 n\u1eafm ch\u1eafc kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.<\/p>\n Theo th\u1ed1ng k\u00ea t\u1eeb Smart Insights<\/em><\/strong>, c\u00e1c k\u1ef9 n\u0103ng \u0111\u01b0\u1ee3c \u0111\u00f2i h\u1ecfi nhi\u1ec1u nh\u1ea5t trong n\u0103m 2017 l\u00e0 qu\u1ea3ng c\u00e1o s\u1ed1 (digital advertising), s\u00e1ng t\u1ea1o n\u1ed9i dung, l\u00ean chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung v\u00e0 social media. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u t\u1ed1t cho nh\u1eefng ai s\u1edf h\u1eefu \u0111\u1ea7u \u00f3c s\u00e1ng t\u1ea1o v\u00e0 th\u00edch t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i.<\/p>\n SEO<\/em><\/strong> v\u00e0 SEM<\/em><\/strong> <\/a>l\u1ea1i chu\u1ed9ng nh\u1eefng ng\u01b0\u1eddi c\u00f3 thi\u00ean h\u01b0\u1edbng \u201ck\u1ef9 thu\u1eadt h\u01a1n\u201d. C\u00f4ng vi\u1ec7c n\u00e0y s\u1ebd tr\u1ef1c ti\u1ebfp t\u1ea1o ra doanh thu cho doanh nghi\u1ec7p n\u00ean nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng l\u1edbn v\u00e0 c\u00f3 ti\u1ec1m n\u0103ng \u0111em l\u1ea1i thu nh\u1eadp cao.<\/p>\n Content marketing<\/em><\/strong> <\/a>d\u1ef1a v\u00e0o traffic (l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp) n\u00ean s\u1ebd y\u00eau c\u1ea7u nh\u1eefng ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n ph\u00e2n t\u00edch d\u1eef li\u1ec7u, \u0111\u1eb7c bi\u1ec7t khi m\u00e0 nh\u1eefng c\u00f4ng vi\u1ec7c n\u00e0y ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p h\u01a1n v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a AI (Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o).<\/p>\n Digital marketing ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng ai y\u00eau th\u00edch c\u00f4ng ngh\u1ec7, c\u00f3 \u00f3c s\u00e1ng t\u1ea1o v\u00e0 mu\u1ed1n kinh doanh. \u0110\u1eb7c bi\u1ec7t, Digital Marketing c\u00f3 r\u1ea5t nhi\u1ec1u nh\u00e1nh nh\u1ecf \u0111\u1ec3 b\u1ea1n theo \u0111u\u1ed5i. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi v\u00e0i k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n tr\u01b0\u1edbc, sau \u0111\u00f3 ph\u00e1t tri\u1ec3n th\u00eam c\u00e1c k\u1ef9 n\u0103ng n\u00e2ng cao, ph\u1ee5 tr\u1ee3 kh\u00e1c.<\/p>\n Digital marketing lu\u00f4n bi\u1ebfn \u0111\u1ed5i v\u00e0 c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c cao, lu\u00f4n xu\u1ea5t hi\u1ec7n nh\u1eefng \u0111i\u1ec1u m\u1edbi m\u1ebb \u0111\u1ec3 b\u1ea1n li\u00ean t\u1ee5c h\u1ecdc h\u1ecfi. Khi l\u00e0m vi\u1ec7c cho m\u1ed9t agency, b\u1ea1n s\u1ebd th\u01b0\u1eddng xuy\u00ean ti\u1ebfp x\u00fac v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c nhau. S\u1ef1 nh\u00e0m ch\u00e1n v\u00ec th\u1ebf m\u00e0 hi\u1ebfm khi xu\u1ea5t hi\u1ec7n. <\/p>\n Tin vui l\u00e0 b\u1ea5t c\u1ee9 ai c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 ngh\u1ec1 marketing \u0111\u1ec1u c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n trong l\u0129nh v\u1ef1c digital marketing, kh\u00f4ng nh\u1ea5t thi\u1ebft b\u1ea1n ph\u1ea3i c\u00f3 n\u1ec1n t\u1ea3ng hay kinh nghi\u1ec7m s\u00e2u d\u00e0y g\u00ec tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n Do digital marketing l\u00e0 ng\u00e0nh ngh\u1ec1 n\u0103ng \u0111\u1ed9ng, \u0111\u00f2i h\u1ecfi vi\u1ec7c trau d\u1ed3i ki\u1ebfn th\u1ee9c li\u00ean t\u1ee5c n\u00ean b\u1ea1n ph\u1ea3i lu\u00f4n ch\u1ee7 \u0111\u1ed9ng h\u1ecdc k\u1ef9 n\u0103ng m\u1edbi, c\u00f4ng ngh\u1ec7 m\u1edbi m\u1ed7i ng\u00e0y. Ngo\u00e0i ra, b\u1ea1n c\u1ea7n h\u1ecdc c\u00e1ch gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o v\u00e0 linh ho\u1ea1t. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi ch\u1ee7 \u0111\u1ed9ng, th\u00edch \u1ee9ng t\u1ed1t, c\u00f3 s\u1ee9c s\u00e1ng t\u1ea1o, c\u00f3 \u00f3c kinh doanh\u2026 b\u1ea1n ho\u00e0n to\u00e0n ph\u00f9 h\u1ee3p v\u1edbi digital marketing.<\/p>\n N\u1ebfu b\u1ea1n c\u00f3 \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m trong Qu\u1ea3n tr\u1ecb ti\u1ebfp th\u1ecb (Marketing management), Copywriting, Thi\u1ebft k\u1ebf web\u2026 \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n \u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u k\u1ef9 n\u0103ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c digital marketing\u00a0cho doanh nghi\u1ec7p ho\u1eb7c c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n.<\/p>\n Vi\u1ec7c theo s\u00e1t c\u00e1c xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t ch\u01b0a bao gi\u1edd \u0111\u01a1n gi\u1ea3n, tuy nhi\u00ean l\u1ee3i th\u1ebf ki\u1ebfn th\u1ee9c v\u1ec1 nh\u1eefng xu h\u01b0\u1edbng hi\u1ec7n h\u00e0nh nh\u01b0 AI v\u00e0 th\u1ef1c t\u1ebf \u1ea3o khi \u1ee9ng d\u1ee5ng v\u00e0o marketing s\u1ebd h\u1ed7 tr\u1ee3 cho b\u1ea1n r\u1ea5t nhi\u1ec1u trong c\u00f4ng vi\u1ec7c.<\/p>\n H\u00e3y h\u1ee7 \u0111\u1ed9ng n\u00f3i v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n \u0111ang h\u1ecdc v\u00e0 \u0111ang quan t\u00e2m m\u1ed9t c\u00e1ch c\u00f4ng khai, c\u00e0ng th\u01b0\u1eddng xuy\u00ean c\u00e0ng t\u1ed1t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. V\u00ed d\u1ee5 t\u1ea1o blog tr\u00ean Medium ho\u1eb7c tham gia v\u00e0i nh\u00f3m Facebook v\u1ec1 l\u0129nh v\u1ef1c b\u1ea1n y\u00eau th\u00edch.<\/p>\n B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm \u0111\u1ebfn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o Digital Marketing<\/strong><\/em><\/a> c\u00f3 danh ti\u1ebfng, \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 \u0111\u01b0\u1ee3c c\u1ea5p ch\u1ee9ng ch\u1ec9. Khi b\u1ea1n \u0111\u01b0\u1ee3c c\u1ea5p b\u1eb1ng ch\u00ednh th\u1ee9c, b\u1ea1n s\u1ebd c\u00f3 \u01b0u th\u1ebf v\u01b0\u1ee3t tr\u1ed9i h\u01a1n so v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c khi t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m.<\/p>\nDigital Marketing l\u00e0 g\u00ec?<\/strong><\/h4>\n
\n
Digital Marketing y\u00eau c\u1ea7u k\u1ef9 n\u0103ng g\u00ec?<\/strong><\/h4>\n
V\u00ec sao n\u00ean ch\u1ecdn ngh\u1ec1 Digital Marketing?<\/strong><\/h4>\n
\nB\u00ean c\u1ea1nh \u0111\u00f3, c\u00f2n c\u00f3 nh\u1eefng l\u00fd do kh\u00e1c \u0111\u1ec3 b\u1ea1n l\u1ef1a ch\u1ecdn digital marketing:<\/p>\n\n
Ai ph\u00f9 h\u1ee3p \u0111\u1ec3 h\u1ecdc v\u00e0 l\u00e0m Digital Marketing?<\/strong><\/h4>\n
L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng trong ngh\u1ec1 Digital Marketing?<\/strong><\/h4>\n
Xem th\u00eam<\/h3>\n
\n