{"id":17109,"date":"2020-11-28T17:27:04","date_gmt":"2020-11-28T10:27:04","guid":{"rendered":"https:\/\/amonous.com\/?p=17109"},"modified":"2020-11-28T17:27:04","modified_gmt":"2020-11-28T10:27:04","slug":"nen-chon-quan-tri-kinh-doanh-va-marketing","status":"publish","type":"post","link":"https:\/\/amonous.com\/nen-chon-quan-tri-kinh-doanh-va-marketing\/","title":{"rendered":"N\u00ean ch\u1ecdn Qu\u1ea3n tr\u1ecb Kinh doanh v\u00e0 Marketing?"},"content":{"rendered":"

V\u1edbi xu h\u01b0\u1edbng kinh t\u1ebf c\u00f3 nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng v\u00e0 \u0111\u1ed5i m\u1edbi theo chi\u1ec1u h\u01b0\u1edbng kh\u00e1c nhau. Ch\u1eafc ch\u1eafn nhi\u1ec1u b\u1ea1n \u0111ang ph\u00e2n v\u00e2n n\u00ean l\u1ef1a ch\u1ecdn ng\u00e0nh h\u1ecdc n\u00e0o, nhi\u1ec1u ng\u01b0\u1eddi mu\u1ed1n theo h\u1ecdc nh\u01b0ng kh\u00f4ng th\u1ec3 n\u00e0o ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c ch\u00fang. C\u00f9ng \u0111i t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh theo h\u1ecdc ng\u00e0nh n\u00e0o m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c nh\u1ea5t nh\u00e9.<\/strong><\/em><\/p>\n

Qu\u1ea3n tr\u1ecb kinh doanh v\u00e0 marketing<\/strong><\/a> c\u00f3 m\u1ed1i li\u00ean h\u1ec7 m\u1eadt thi\u1ebft v\u1edbi nhau. Khi h\u1ecdc Qu\u1ea3n tr\u1ecb s\u1ebd h\u1ecdc c\u1ea3 Marketing, Marketing l\u00e0 m\u1ed9t ph\u1ea7n trong qu\u1ea3n tr\u1ecb kinh doanh. Sinh vi\u00ean h\u1ecdc qu\u1ea3n tr\u1ecb kinh doanh sau n\u00e0y c\u00f3 th\u1ec3 l\u00e0m marketing v\u00e0 ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n

S\u1ef1 kh\u00e1c nhau gi\u1eefa qu\u1ea3n tr\u1ecb kinh doanh v\u00e0 marketing<\/strong><\/h4>\n

N\u00f3i v\u1ec1 s\u1ef1 kh\u00e1c nhau th\u00ec qu\u1ea3n tr\u1ecb kinh doanh l\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh vi qu\u1ea3n tr\u1ecb kinh doanh \u0111\u1ec3 duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a \u0111\u01a1n v\u1ecb, t\u1ed5 ch\u1ee9c. Bao g\u1ed3m vi\u1ec7c c\u00e2n nh\u1eafc, t\u1ea1o ra h\u1ec7 th\u1ed1ng, t\u1ed1i \u0111a h\u00f3a hi\u1ec7u su\u1ea5t, qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kinh doanh. Qu\u1ea3n tr\u1ecb kinh doanh c\u00f3 th\u1ec3 chia ra l\u00e0m nhi\u1ec1u ng\u00e0nh nh\u01b0 qu\u1ea3n tr\u1ecb t\u1ed5ng h\u1ee3p, qu\u1ea3n tr\u1ecb nh\u00e2n l\u1ef1c, qu\u1ea3n tr\u1ecb kinh doanh qu\u1ed1c t\u1ebf,…<\/p>\n

Qu\u1ea3n tr\u1ecb kinh doanh l\u00e0 ng\u00e0nh h\u1ecdc \u0111\u00e0o t\u1ea1o nh\u00e0 qu\u1ea3n tr\u1ecb cho t\u01b0\u01a1ng lai n\u00ean ki\u1ebfn th\u1ee9c c\u00f3 \u0111\u01b0\u1ee3c r\u1ea5t r\u1ed9ng. Do \u0111\u00f3, b\u1ea1n kh\u00f3 m\u00e0 nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u b\u1ea5t c\u1ee9 ph\u00f2ng ban n\u00e0o.<\/p>\n

\"\"<\/p>\n

Marketing l\u00e0 h\u1ec7 th\u1ed1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m ho\u1ea1ch \u0111\u1ecbnh, ph\u00e2n ph\u1ed1i, x\u00fac ti\u1ebfn, \u0111\u1eb7t gi\u00e1 theo nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau \u0111\u1ec1 ra. Marketing l\u00e0 h\u00ecnh th\u1ee9c kh\u00f4ng th\u1ec3 thi\u1ebfu trong marketing, bao g\u1ed3m ho\u1ea1t \u0111\u1ed9ng h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng. Th\u1ecfa m\u00e3n nhu c\u1ea7u v\u00e0 mong mu\u1ed1n th\u00f4ng qua vi\u1ec7c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. M\u1ee5c ti\u00eau cao nh\u1ea5t l\u00e0 t\u1ea1o c\u1ea7u n\u1ed1i b\u1ec1n ch\u1eb7t gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n

N\u00ean h\u1ecdc qu\u1ea3n tr\u1ecb kinh doanh hay Marketing?<\/strong><\/h4>\n

C\u00f3 nhi\u1ec1u b\u1ea1n \u0111ang th\u1eafc m\u1eafc khi \u0111\u01b0a ra l\u1ef1a ch\u1ecdn n\u00ean h\u1ecdc Marketing hay Qu\u1ea3n tr\u1ecb kinh doanh. C\u00e2u tr\u1ea3 l\u1eddi s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 sau \u0111\u00e2y:<\/p>\n

– S\u1edf th\u00edch v\u00e0 mong mu\u1ed1n<\/p>\n

– M\u1ee5c ti\u00eau t\u01b0\u01a1ng lai m\u00e0 sinh vi\u00ean mu\u1ed1n h\u01b0\u1edbng t\u1edbi<\/p>\n

– Nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p<\/p>\n

N\u00ean h\u1ecdc qu\u1ea3n tr\u1ecb kinh doanh hay ng\u00e0nh kh\u00e1c?<\/strong><\/h4>\n

Ngo\u00e0i marketing v\u00e0 qu\u1ea3n tr\u1ecb kinh doanh th\u00ec c\u00f2n nhi\u1ec1u ng\u00e0nh h\u1ecdc \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m t\u1eeb c\u00e1c b\u1ea1n s\u0129 t\u1eed. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 l\u00e0 m\u1ed9t s\u1ed1 l\u1ef1a ch\u1ecdn d\u00e0nh cho b\u1ea1n \u0111\u1ecdc.<\/p>\n

N\u00ean h\u1ecdc qu\u1ea3n tr\u1ecb kinh doanh hay kinh doanh qu\u1ed1c t\u1ebf<\/strong>?<\/strong><\/h4>\n

Kinh doanh qu\u1ed1c t\u1ebf<\/strong><\/em><\/a> l\u00e0 ng\u00e0nh h\u1ecdc cung c\u1ea5p ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n thu\u1ed9c l\u0129nh v\u1ef1c kinh doanh qu\u1ed1c t\u1ebf nh\u01b0 \u0111\u1ea7u t\u01b0 qu\u1ed1c t\u1ebf, logistic, v\u1eadn t\u1ea3i qu\u1ed1c t\u1ebf, marketing qu\u1ed1c t\u1ebf, thanh to\u00e1n qu\u1ed1c t\u1ebf,…<\/p>\n

\u1ede m\u1ed9t s\u1ed1 tr\u01b0\u1eddng kinh doanh qu\u1ed1c t\u1ebf v\u00e0 th\u01b0\u01a1ng m\u1ea1i qu\u1ed1c t\u1ebf l\u00e0 chuy\u00ean ng\u00e0nh c\u1ee7a kinh doanh t\u1ed5ng h\u1ee3p. Ki\u1ebfn th\u1ee9c v\u00e0 c\u01a1 s\u1edf ng\u00e0nh g\u1ea7n nh\u01b0 gi\u1ed1ng nhau, kh\u00e1c nhau v\u1ec1 ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh. Ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o nh\u01b0 thanh to\u00e1n qu\u1ed1c t\u1ebf, v\u1eadn t\u1ea3i h\u00e0ng h\u00f3a xu\u1ea5t nh\u1eadp kh\u1ea9u, marketing trong m\u00f4i tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i qu\u1ed1c t\u1ebf,…<\/p>\n

N\u00ean h\u1ecdc qu\u1ea3n tr\u1ecb kinh doanh hay k\u1ebf to\u00e1n<\/strong>?<\/strong><\/h4>\n

Sinh vi\u00ean theo h\u1ecdc ng\u00e0nh k\u1ebf to\u00e1n<\/strong><\/em><\/a> \u0111\u01b0\u1ee3c cung c\u1ea5p ki\u1ebfn th\u1ee9c v\u1ec1 khung ph\u00e1p l\u00fd c\u1ee7a k\u1ebf to\u00e1n theo chu\u1ea9n m\u1ef1c k\u1ebf to\u00e1n Vi\u1ec7t Nam v\u00e0 qu\u1ed1c t\u1ebf. C\u00e1c quy \u0111\u1ecbnh v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c ngh\u1ec1 nghi\u1ec7p c\u1ee7a k\u1ebf to\u00e1n ki\u1ec3m to\u00e1n, x\u1eed l\u00fd, ki\u1ec3m tra v\u00e0 cung c\u1ea5p th\u00f4ng tin t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh,… Th\u00f4ng qua nghi\u1ec7p v\u1ee5 c\u1ee7a k\u1ebf to\u00e1n nh\u01b0 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch, qu\u1ea3n l\u00fd doanh thu, t\u00ednh ph\u00ed, l\u00e0m d\u1ef1 to\u00e1n.<\/p>\n

N\u00f3i t\u00f3m l\u1ea1i, m\u1ed7i ng\u00e0nh h\u1ecdc \u0111\u1ec1u c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 s\u1ef1 th\u00fa v\u1ecb ri\u00eang v\u1edbi c\u00e1c c\u00f4ng vi\u1ec7c trong t\u01b0\u01a1ng lai. H\u00e3y tham kh\u1ea3o v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c nh\u1ea5t.<\/p>\n

Xem th\u00eam<\/h4>\n

> H\u1ecdc Qu\u1ea3n tr\u1ecb kinh doanh \u1edf Ph\u00fa Xu\u00e2n c\u00f3 g\u00ec kh\u00e1c bi\u1ec7t?<\/a><\/p>\n

>\u00a0T\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 Digital Marketing<\/a><\/p>\n\n

\n\n\t\t\n
    \n\t\t\t <\/ul>\n <\/div> \n","protected":false},"excerpt":{"rendered":"

    V\u1edbi xu h\u01b0\u1edbng kinh t\u1ebf c\u00f3 nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng v\u00e0 \u0111\u1ed5i m\u1edbi theo chi\u1ec1u h\u01b0\u1edbng kh\u00e1c nhau. Ch\u1eafc ch\u1eafn nhi\u1ec1u b\u1ea1n \u0111ang ph\u00e2n v\u00e2n n\u00ean l\u1ef1a ch\u1ecdn ng\u00e0nh h\u1ecdc n\u00e0o, nhi\u1ec1u ng\u01b0\u1eddi mu\u1ed1n theo h\u1ecdc nh\u01b0ng kh\u00f4ng th\u1ec3 n\u00e0o ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c ch\u00fang. C\u00f9ng \u0111i t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh theo […]<\/p>\n","protected":false},"author":25,"featured_media":16456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[48,64,68],"tags":[],"class_list":["post-17109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dao-tao","category-sinh-vien","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/amonous.com\/wp-json\/wp\/v2\/posts\/17109"}],"collection":[{"href":"https:\/\/amonous.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amonous.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amonous.com\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/amonous.com\/wp-json\/wp\/v2\/comments?post=17109"}],"version-history":[{"count":0,"href":"https:\/\/amonous.com\/wp-json\/wp\/v2\/posts\/17109\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amonous.com\/wp-json\/wp\/v2\/media\/16456"}],"wp:attachment":[{"href":"https:\/\/amonous.com\/wp-json\/wp\/v2\/media?parent=17109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amonous.com\/wp-json\/wp\/v2\/categories?post=17109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amonous.com\/wp-json\/wp\/v2\/tags?post=17109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}